Press release
Smiles for Miles of Aisles: Millions of Smiles Return to Stores via Lay's® Potato Chip Bags Benefiting Operation Smile
Real Grins of 30 People are Stars of the Snack Aisle as Lay's Donates $1 Million to Operation Smile and Brings Back Fan-Favorite Flavors Fried Pickles with
About this update from Pepsico, Inc.
[{"type":"text","content":"Real Grins of 30 People are Stars of the Snack Aisle as Lay's Donates $1 Million to Operation Smile and Brings Back Fan-Favorite Flavors Fried Pickles with Ranch, Hot Sauce and Kettle Cooked Beer Cheese.\n\n\nPLANO, Texas, Sept. 14, 2020 /PRNewswire/ -- While shoppers' smiles are currently hidden behind their masks, they'll soon spot plenty of friendly faces in the snack aisle thanks to Lay's, which is converting millions of potato chip bags to feature the real smiles of 30 \"ordinary\" people doing extraordinary things in their communities. \n\n \n \n\n \nDuring a time when joy is needed more than ever, the new Lay's bags continue the brand's mission to inspire even more smiles in 2020, with up to $1 million in proceeds benefitting Operation Smile. The Lay's Smiles packaging and brand's digital media channels will also spotlight the unique stories of these 30 \"Everyday Smilers\" whose impact includes helping the homeless, veterans, youth, elderly and more – in hopes that their inspiring work will bring smiles to the faces of people across the country. \nAnd another reason to smile? The return of three fan-favorite limited-time-only Lay's potato chip flavors: Lay's Fried Pickles with Ranch, Lay's Hot Sauce (in partnership with Frank's RedHot) and Lay's Kettle Cooked Beer Cheese.\nWhile this is the third year for the Lay's Smiles bags in-store, savvy potato chip fans may notice they look a little different than previous versions. The more than 70 different bag designs were created using CGI technology after COVID-19 concerns required cancelling the in-person production that would have brought all the \"Everyday Smilers\" to Dallas for a VIP photo and video shoot experience. To quickly pivot, each \"Everyday Smiler\" was instead sent detailed instructions to capture self-portraits using their phones – and the resulting amateur photos were professionally enhanced for transferring on to the Lay's bags. \n\"Having pored through thousands of nominations and already being personally committed to these Smiles ourselves, particularly now when people are looking for more reasons to smile than ever before, we knew we couldn't let a cancelled photo shoot keep Lay's from sharing these inspiring stories with the world,\" said Sadira Furlow, vice president of marketing, Frito-Lay North America. \"Across stores and within households, Lay's has...