Press release
Seth Rogen and Paul Rudd "Stay Golden™" While Walking Down Memory Lane in Lay's® New Super Bowl Campaign
"Stay Golden" campaign spotlights how Lay's is there for life's greatest moments … and even the not-so-great ones! PLANO, Texas, Feb. 2, 2022 /PRNewswire/ --
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[{"type":"text","content":"\"Stay Golden\" campaign spotlights how Lay's is there for life's greatest moments … and even the not-so-great ones!\n\n\nPLANO, Texas, Feb. 2, 2022 /PRNewswire/ -- As the most iconic brand in the snack game, Lay's® has been present for moments, both big and small, in people's lives for more than 75 years. America's favorite potato chip is now delivering more smiles through the release of its first Super Bowl campaign in 17 years, reminding people to Stay Golden™ through life's moments. The campaign kicks off with an in-game spot starring two comedic masterminds who have brought hilarity to fans on the big and small screens for years – irreverently funny best friends Seth Rogen and Paul Rudd.\n\n \n \n\n \nFans have wondered what Rogen and Rudd were up to following the release of two Lay's teaser videos (found here and here). Does Rogen have a stalker? Why are they on a retro road trip? In the commercial released today, fans finally learn that those moments were memories shared between Rogen and Rudd along with a bag of Lay's. The journey down memory lane is filled with good times, scary times and even some hilarious mishaps, and Lay's was there through it all. The commercial makes one thing clear – this classic comedic duo has been a trio all along.\n\"I love working with Seth because we always have a good time together,\" said Rudd. \"Any chance I get to spend time with Seth AND eat potato chips is a win.\"\nRogen and his longtime friend and writing partner, Evan Goldberg, collaborated with Lay's on the script. Goldberg, the renowned director, screenwriter, and producer, who has brought fans some of the most beloved comedic movies of all time such as \"Superbad\" and \"This is the End,\" directed the commercial. \n\"I love Paul and I love Lay's, so co-writing this Super Bowl spot was really a no brainer!\" said Rogen. \nHelping Fans \"Stay Golden\" Starting Super Bowl Sunday, Lay's is launching the #LaysGoldenDuet Hashtag Challenge on TikTok to help fans \"Stay Golden\" just like Rogen and Rudd did in the commercial. Fans are invited to duet a video of Rogen and Rudd's road trip scene and belt out their own version of international superstar and five-time GRAMMY Award-winning artist Shania Twain's hit song \"You're Still the One\" with a friend.\n\"From everyday occasions, to family holidays, to memorable moments with friends,...