Press release
Savoring the Summer: U.S. Snack Index Reveals Key Insights for a Worry-Free and Memorable Season
Data from Frito-Lay and Quaker Show Snacking is Critical in Reducing the Stress of Long Summer Trips – And More Important Than Winning or Clean Bathrooms
About this update from Pepsico, Inc.
[{"type":"text","content":"Data from Frito-Lay and Quaker Show Snacking is Critical in Reducing the Stress of Long Summer Trips – And More Important Than Winning or Clean Bathrooms\nPLANO, Texas, May 24, 2023 /PRNewswire/ -- As temperatures rise and Americans eagerly anticipate the pleasures of summertime, Frito-Lay and Quaker today released the first-ever joint U.S. Summer Snack Index, shedding light on consumer preferences and habits to ensure unforgettable memories this season.\n\n \n \n \n \n \n \n\n \n\"Food is an important centerpiece for the joy that summertime brings,\" said Denise Lefebvre, SVP, PepsiCo Foods R&D.\"Food is an important centerpiece for the joy that summertime brings,\" said Denise Lefebvre, senior vice president, PepsiCo Foods R&D. \"At Frito-Lay and Quaker, we are deeply invested in understanding what our consumers want so they can have the right flavors, variety, snack styles, and even packaging options all season.\"\nFrito-Lay and Quaker's Summer Snack Index marks more than four years since Frito-Lay first issued its inaugural trend report. As snacking continues to play a large role in the lives of Americans – 49% of which note enjoying three or more snacks per day1 – the recurring report is an important yardstick for the evolution of food preferences and purchasing decisions through the lens of evolving consumer behavior.\n\"Americans snack more in the summer, whether they're inside, outdoors, or on the move. From boosting road trip morale to complementing an outdoor potluck, today's data confirms the integral role that snacks will play in many of this season's shared moments and activities.\"\nGet Road Trip ReadyWith experts predicting a surge in summer travel comparable to pre-pandemic levels, Frito-Lay and Quaker unearthed key insights to keep the good times rolling:\nPlanning snacks before hitting the road can \"greatly reduce the stress\" of a long road trip, according to 85% of Americans. That's good news for those looking to embark on new snacking adventures, with nearly three out of four people declaring these trips as a chance to enjoy offerings they've never tried before.Snacks are a priority pitstop. Road trippers under 40 years old are twice as likely to prioritize finding the snacks they want over clean bathrooms on their stops.Are you there yet? Probably not, but snacks can help. Americans note that snacks provid...