Press release
RUFFLES® UNLOCKS FIRST-EVER OPPORTUNITY FOR FANS TO TIP OFF THE ACTION LEADING UP TO THE 2024 RUFFLES NBA ALL-STAR CELEBRITY GAME
Ruffles® Athletes Jayson Tatum and A'ja Wilson to pick two winners as part of "Ridgeline Unlocks" Throughout NBA All-Star 2024 PLANO, Texas, Jan. 22, 2024
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[{"type":"text","content":"Ruffles® Athletes Jayson Tatum and A'ja Wilson to pick two winners as part of \"Ridgeline Unlocks\" Throughout NBA All-Star 2024\nPLANO, Texas, Jan. 22, 2024 /PRNewswire/ -- As the Official Chip of the NBA and WNBA, Ruffles® is launching \"Ridgeline Unlocks,\" a weekend long NBA All-Star opportunity headlined by a national search for the first-ever fans to take the court in a pregame shooting experience ahead of the Ruffles Celebrity Game. The winning fans will shoot the inaugural pregame shots from the Ruffles Ridgeline – a 4-point line on the hardwood resembling the iconic ridges in Ruffles potato chips – and tip off the opportunity for fans to unlock more flavor with a chance for prizes and unforgettable experiences.\n\n \n \n \n \n \n \n\n \nTwo winners will be hand selected by Ruffles Athletes Jayson Tatum and A'ja Wilson, who are on the hunt for ballers with innovative on-court flavor and a sweet stroke from long range. In addition to selecting the winners with Tatum, Wilson may even share pregame coaching tips and inspiration ahead of the winners' shot attempts.\nAlongside the on-court pregame opportunity, each winner will also receive an NBA All-Star experience of a lifetime: a trip for two to Indianapolis, a pregame red-carpet appearance and a VIP tour of the locker rooms.\n\"As a Ruffles Athlete, I know what it takes to represent those iconic ridges, a standout personality and on-court attitude that demands the crowd's attention, that's what I will be looking for in the two fans selected,\" said Wilson.\n\"I'm not looking for just anyone who can hit the long shot,\" said Tatum. \"To be a part of this experience, it will take a combination of unique skills and personal flavor.\"\nThose who think they have the skills to take the pregame shot can simply share a video of themselves on Instagram flexing their best long-range shot using hashtags #RufflesRidgelineChallenge and #Entry, or DM @ Ruffles on Instagram using both of the same hashtags for a chance to win. The contest is now open, and entries are valid until January 31, 2024, at 11:59:59 p.m. CT. For more information and official rules, see here.\n\"Similar to Ruffles' ridges, which unlock more of what consumers love in a snack – explosive flavor and a satisfying crunch – the \"Ridgeline Unlocks\" program is all about giving basketball fans more of what they love abo...