Press release
RUFFLES® UNITES STAR-STUDDED ROSTER OF CHIP DEAL™ ATHLETES TO ENCOURAGE CHIP LOVERS TO "CHOOSE THE FLAVOR THAT SPEAKS TO YOU" AHEAD OF NBA ALL-STAR 2023
NBA legend Charles Barkley joins exclusive roster of Ruffles® Chip Deal™ Athletes – LeBron James, Jayson Tatum and A'ja Wilson – in a new campaign and new
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[{"type":"text","content":"NBA legend Charles Barkley joins exclusive roster of Ruffles® Chip Deal™ Athletes – LeBron James, Jayson Tatum and A'ja Wilson – in a new campaign and new Ruffles flavor \nPLANO, Texas, Feb. 17, 2023 /PRNewswire/ -- Heading into NBA All-Star 2023, Ruffles®, the Official Chip of the NBA and WNBA, is bringing together innovative flavors, big personalities and even bigger swagger in a new TV commercial starring NBA legend Charles Barkley and has unveiled the hoops icon as its honorary \"Chip Deal Athlete\" – joining current Chip Deal Athletes LeBron James, Jayson Tatum and A'ja Wilson, who are also featured in the campaign.\n\n \n \n\n \nTo commemorate his honorary Chip Deal, Barkley – a legendary personality who certainly has his own flavor – requested Ruffles create a one-time only release of his favorite culinary flavor: Hot Dogs. Ruffles® Hot Dog-flavored potato chips will drop in highly limited quantities during NBA All-Star Weekend.\n\"Just like the athletes and celebrities playing during NBA All-Star 2023, Ruffles' Chip Deal Athletes are hand-selected based on their skill, the flavor they bring to the table and their undeniable swagger,\" said Barkley. \"I'm thrilled to join this all-star roster and Chip Deal dynasty to bring my personal flavor and style to the brand.\"\nThe commercial, which will premiere during NBA All-Star 2023, depicts Barkley selecting a Ruffles flavor at a vending machine as James, Tatum and Wilson each come to life on their own Ruffles chip bags and \"full-court press\" him to choose their respective flavor.\n\"The launch of our new commercial, Charles's Chip Deal and our hot dog-flavored Ruffles were all designed with the goal of bringing hoops culture to our fans in an innovative way,\" said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. \"Ruffles is all about celebrating everyone's individual style and flavor, and that's exactly what we're doing through this campaign.\"\nBringing Ruffles to Salt Lake CityThis weekend, Ruffles is transforming a local Salt Lake City fan-favorite hot dog restaurant J.Dawgs into \"Bark.Dawgs.\" Fans can stop by on Saturday, February 18 from 1-4 p.m. to enjoy Ruffles-inspired menu items, see special Chip Deal Athlete guests, secure exclusive Ruffles x Charles Barkley swag, play on custom video game stations and listen to live music from a DJ ...