Press release
ROLD GOLD® CELEBRATES 106 YEARS AS AMERCIA'S BELOVED PRETZEL BRAND WITH A NEW LOOK AND MORE THAN $106,000 IN REAL GOLD UP FOR GRABS
Frito-Lay's classic pretzel brand kicks off new Gold Hunters™ campaign, sending pop culture fans on a 'hunt for gold' through movies, television, music,
About this update from Pepsico, Inc.
[{"type":"text","content":"Frito-Lay's classic pretzel brand kicks off new Gold Hunters™ campaign, sending pop culture fans on a 'hunt for gold' through movies, television, music, sports and more; actor, comedian and host Joel McHale gets in on the fun to help consumers strike gold\nPLANO, Texas, June 28, 2022 /PRNewswire/ -- Rold Gold® is turning 106 years old and is marking the occasion by giving away more than $106,000 in gold bars through its new Gold Hunters™ campaign. Launching today, Gold Hunters™ spotlights Rold Gold's pop culture legacy as this limited-time program sends fans on a hunt to find Rold Gold® hidden in the background of their favorite television shows, movies, sports, and music that span decades, all for a chance to win real gold. Also new for the 106-year celebration: Rold Gold's latest bag design, which is set to land on shelves nationwide this summer.\n\n \n \n \n \n \n \n\n \nNow through September 11, pretzel fans can tune into Rold Gold's social media channels, including @RoldGold (Twitter), to find clues that point to '80s film classics, iconic '90s sitcoms, recent comedy and drama shows, sporting events, non-Rold Gold® advertising, and more moments where they'll find Rold Gold®, including the brand's newest bag design. Clues will also pop up on digital platforms like Facebook, Instagram, Amazon, and IMDB throughout the campaign, and all clues will be live on RoldGold.com as of June 27.\nConsumers who solve the clues - or spot Rold Gold® on their own - can share they've \"found gold\" on Twitter using #FoundGold and #Entry, or by simply commenting on the initiating tweet with the two hashtags. With that, they'll be entered to be one of 60 random winners who will take home part of the more than $106,000 in real gold.\nActor, comedian, host, and pop culture expert Joel McHale joins Rold Gold's Gold Hunters™ campaign – acting as a clue himself as he teases a pop culture moment in which he and Rold Gold® both appear. McHale will share his Gold Hunters™ clue via his Instagram on July 6.\n\"Like Rold Gold®, I've been showing up in pop culture for a really long time and would even consider myself a pop culture authority,\" said McHale. \"In fact, Rold Gold® and I share some on-screen credits – and if pretzel fans can figure out where our film careers have overlapped, they'll have a shot at winning a gold bar. Here are a few hints: frie...