Press release
Rockstar Energy Teams Up with Global Superstar Myke Towers to Discover Emerging Latin Urban Music Talent
Aspiring Latin urban music artists are invited to participate in the "Rockstar Energy Presents: Mic Check con Myke Towers" contest for the chance to open for
About this update from Pepsico, Inc.
[{"type":"text","content":" Aspiring Latin urban music artists are invited to participate in the \"Rockstar Energy Presents: Mic Check con Myke Towers\" contest for the chance to open for Myke Towers on stage in 2024\nPURCHASE, N.Y., Dec. 7, 2023 /PRNewswire/ -- Rockstar Energy Drink and globally renowned Puerto Rican rapper and songwriter Myke Towers today announced \"Rockstar Energy Presents: Mic Check con Myke Towers,\" a national campaign to discover the next generation of aspiring Latin urban music stars. The campaign, which is part of a larger partnership between Rockstar Energy and Towers that kicked off in 2023, offers emerging artists a once-in-a-lifetime opportunity to be personally selected as the next big act on the Latin urban music scene by Towers and help launch their career to new heights.\n\n \n \n \n \n \n \n\n \nTowers, an award-winning artist renowned for his chart-topping Latin urban anthems like 'LALA' and 'Girl,' will act as head talent scout to handpick one winner who will be catapulted into the spotlight. This upcoming artist will not only gain recognition as a rising star but also have the unique privilege of performing as an opening act for Towers at a show in 2024. The winner will also receive the full star treatment from Rockstar Energy, inclusive of ongoing preparation and an artist development fund to help them step into stardom and shine on stage at the big show.\n\"We are thrilled to collaborate with Myke Towers in this exhilarating quest to support the next generation of Latin urban music stars and provide them with recognition and a platform to launch their career,\" said Fabiola Torres, SVP, CMO Energy Portfolio / SVP Hispanic Business Unit in Beverages at PepsiCo. \"Music is built into the DNA of Rockstar Energy. It is with immense pride that we offer Latin urban artists, who have proven to be a transformative force in the music industry, the right energy to shine in any situation as they grow their career and help turn their dreams into reality.\"\nRockstar Energy and Myke Towers are calling all aspiring Latin urban music artists to submit a short video performance of an original song to the official campaign microsite RockstarEnergyMykeCheck.com. A judging panel comprised of industry experts will evaluate entries for originality, showmanship and overall talent. Submissions will be accepted from December 7, 2023, unti...