Press release
Rockstar Energy Drink® and Global Superstar Myke Towers Unveil the Next Rising Star in Latin Urban Music
GiL, an aspiring artist from Puerto Rico, named winner of the "Rockstar Energy Presents: Mic Check con Myke Towers" contest; will perform at a Towers concert
About this update from Pepsico, Inc.
[{"type":"text","content":"GiL, an aspiring artist from Puerto Rico, named winner of the \"Rockstar Energy Presents: Mic Check con Myke Towers\" contest; will perform at a Towers concert in 2024 \nPURCHASE, N.Y., April 17, 2024 /PRNewswire/ -- Rockstar Energy Drink and Myke Towers, a globally renowned Puerto Rican rapper and songwriter, today announced GiL as the official winner of \"Rockstar Energy Presents: Mic Check con Myke Towers,\" a national campaign launched in December of 2023 to discover the next generation of aspiring Latin urban music stars.\n\n \n \n \n \n \n \n\n \nRockstar Energy Drink® and Global Superstar Myke Towers Unveil the Next Rising Star in Latin Urban MusicThe national music contest, which drew nearly a thousand submissions from talented individuals across the United States and Puerto Rico, evaluated contestants on three key criteria: talent, originality, and showmanship. A panel of respected industry experts carefully reviewed each submission, narrowing the pool to the top three finalists for Myke Towers to personally review. From the top three finalists, Towers hand selected GiL as the next big act in Latin urban music for her vibrant energy and cool sound that blends Trap, R&B and Urbano genres. As the top talent, GiL will gain industry recognition and the opportunity to perform at one of Towers' 2024 shows, packed with chart-topping Latin urban anthems like 'LALA' and 'Girl.'\n\"At Rockstar Energy, we are dedicated to providing people with the right kind of energy to own any moment. Fueled by our rich musical DNA and dynamic partnership with Latin urban music sensation Myke Towers, we're thrilled to extend this moment and exciting opportunity to GiL, a gifted and deserving artist on the rise,\" said Fabiola Torres, SVP, CMO Energy Portfolio / Hispanic Business Unit, PepsiCo. \"Through this dynamic campaign, we're giving GiL and the new generation of aspiring Latin urban artists the power to access and optimize the best version of themselves.\"\nGiL is a 25-year-old Puerto Rican artist hailing from the countryside of Arecibo, Puerto Rico. Raised in a musically inclined family, GiL began her journey in music at the young age of 5, participating in various music programs. She gained exposure through appearances on reality shows such as La Voz Kids and The X Factor. Her dedication and talent eventually earned GiL a scholarship fro...