Business
PEPSICO® ANNOUNCES LANDMARK GLOBAL PARTNERSHIP WITH MERCEDES-AMG PETRONAS F1 TEAM FOR 2026
Today, PepsiCo announces a landmark global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands – Gatorade®, Sting®, and Doritos® – with the iconic Formula 1 team. This multi-year partnership builds on PepsiCo's existing Formula 1 relationship and marks the first time that three category-leading PepsiCo brands will partner with an F1 team.
About this update from Pepsico, Inc.
[{"type":"text","content":"Gatorade®, Sting®, and Doritos® unite performance, energy, and flavor with the eight-time FIA World Constructors' Champions ","length":127,"tagName":"p"},{"type":"text","content":"PURCHASE, N.Y., Dec. 2, 2025 /PRNewswire/ -- Today, PepsiCo announces a landmark global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands – Gatorade®, Sting®, and Doritos® – with the iconic Formula 1 team. This multi-year partnership builds on PepsiCo's existing Formula 1 relationship and marks the first time that three category-leading PepsiCo brands will partner with an F1 team.","length":457,"tagName":"p"},{"type":"image","alt":"PEPSICO® ANNOUNCES LANDMARK GLOBAL PARTNERSHIP WITH MERCEDES-AMG PETRONAS F1 TEAM FOR 2026","displaySize":"","headline":null,"caption":"PEPSICO® ANNOUNCES LANDMARK GLOBAL PARTNERSHIP WITH MERCEDES-AMG PETRONAS F1 TEAM FOR 2026","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/88ba6e660858b8e7f52737fc11f45fcc"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/xmHu5Udy0sSlQDi9x6hcug--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/88ba6e660858b8e7f52737fc11f45fcc","width":400,"height":225}}},{"type":"text","content":"Building on Formula 1's explosive growth trajectory and rapidly expanding fanbase, this partnership positions PepsiCo at the heart of the sport's global momentum through comprehensive integration across Mercedes-AMG PETRONAS F1 Team's operations, from pioneering hydration programs to immersive fan experiences.","length":323,"tagName":"p"},{"type":"text","content":"Fueling Team Performance","length":24,"tagName":"p"},{"type":"text","content":"Gatorade® brings its 60-year heritage and the expertise of the Gatorade Sports Science Institute (GSSI) to the paddock for the first time. In a sport where drivers can lose up to 4 kilograms of body weight through sweat in a single race[1], hydration is critical to performance – and Gatorade's world-leading expertise in hydration science and performance solutions will be integrated into Mercedes-AMG PETRONAS F1 Team performance programs. This program implements a fully customized performance hydration strategy – giving the Mercedes-AMG PETRON...