Press release
PepsiCo Juntos Crecemos Partners with Wilmer Valderrama to Surprise Five Phoenix-Area Hispanic-Owned Small Businesses with $10,000 Checks and Essential Resources to Prepare for Super Bowl LVII
Financial contributions and digital support will help local businesses prepare for increased customer traffic during Super Bowl LVII weekend; Applications for
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[{"type":"text","content":"Financial contributions and digital support will help local businesses prepare for increased customer traffic during Super Bowl LVII weekend; Applications for Juntos Crecemos Hispanic Digital & Delivery Program now open for food and beverage business owners nationwide\nPURCHASE, N.Y., Feb. 2, 2023 /PRNewswire/ -- As The Big Game draws near and an influx of visitors descend upon Phoenix, local businesses are anticipating a Super Bowl-sized boost to their bottom lines. To help them make the most of this important moment, PepsiCo Beverages North America and Frito-Lay, two units of PepsiCo, Inc. (NASDAQ:PEP) have teamed up to give $50,000 and essential digital business-building resources to five Phoenix-based Hispanic-owned businesses to support operational enhancements in advance of the game. Today, Latino actor, producer and activist Wilmer Valderrama surprised two local small business owners, hand-delivering $10,000 checks, respectively. Powered by the PepsiCo Juntos Crecemos (Together We Grow) platform, these financial contributions reinforce PepsiCo's commitment to advance its Racial Equality Journey goal to invest in the long-term growth of Hispanic-owned restaurants, bodegas and carnicerías across the country.\n\n \n \n \n \n \n \n\n \nLocal business owners Alexis Carbajal and Juan Ayala, of the popular Puerto Rican restaurant Phoenix Coqui and MaryLou Sorkhabi, owner of the long-standing Mexican restaurant Rosita's Place, received the unexpected visit from Valderrama and PepsiCo executives to deliver the $10,000 checks and celebrate their continued business growth. Three other Phoenix businesses including Carnicería México, Imelda Happy Tamales, and Tacos Tijuana were also among the recipients of the $10,000 Juntos Crecemos checks. With the flood of football fans visiting Phoenix leading up to and during Super Bowl LVII weekend, owners can use the funds to stock up on additional supplies, hire and train extra staff, and offer extended hours, among other business enhancements to meet the increased customer demand.\nIn addition to the financial assistance, the five businesses also received free business-building services through the PepsiCo Juntos Crecemos Hispanic Digital & Delivery Program to strengthen their digital capabilities to access more online customers, an additional value of more than $12,000. The personalized busi...