Press release
PepsiCo Juntos Crecemos Celebrates Year Three of Jefa-Owned Campaign, Launches National "Jefa Hour" Movement to Recognize the Economic and Cultural Contributions of Latina Entrepreneurs
Actress Stephanie Beatriz, and the United States Hispanic Chamber of Commerce, Join This Year's Campaign to Uplift Jefa-Owned Small Businesses on National
About this update from Pepsico, Inc.
[{"type":"text","content":"Actress Stephanie Beatriz, and the United States Hispanic Chamber of Commerce, Join This Year's Campaign to Uplift Jefa-Owned Small Businesses on National Latina Day; PepsiCo Juntos Crecemos Commits $440,000 to Support Women Founders in Food and Beverage Industry \nPURCHASE, N.Y., Aug. 20, 2024 /PRNewswire/ -- Latina small business owners are the embodiment of the modern-day American dream, ambitious and entrepreneurial. In celebration of National Latina Day, today PepsiCo Juntos Crecemos (Together We Grow) launched year three of its signature Jefa-Owned (owned by a Latina boss) campaign to recognize the economic, cultural, and community contributions of Jefa-Owned businesses - particularly restaurants, bodegas and carnicerías (meat markets). The campaign aims to provide business-building resources, enhance business visibility, and build community for Latina entrepreneurs. \n\n \n \n \n \n \n \n\n \nIn partnership with actress and philanthropist Stephanie Beatriz and the United States Hispanic Chamber of Commerce (USHCC), both of which are champions for Hispanic empowerment and excellence, PepsiCo Juntos Crecemos kicks off a national effort to shine a spotlight on Latina entrepreneurs and encourage consumers to dine at Jefa-Owned businesses. Central to this year's campaign is a new grant and mentorship program designed to address the unique challenges faced by women entrepreneurs.\nPepsiCo Juntos Crecemos Grant ProgramPepsiCo Juntos Crecemos will award $200,000 in grants to 20 women entrepreneurs in the food and beverage category to grow and scale their business. The grant application period will be open from August 20 to September 27.\nGrant recipients will also gain access to the Business Health Accelerator and Boost Camp, a digital community space offering business coaching workshops on, mentorship, networking and more. Additionally, all grant recipients will receive access to the PepsiCo Juntos Crecemos Hispanic Digital & Delivery Program, a five-week series which includes personalized consultations on delivery logistics, technology, marketing, and search engine optimization (SEO) - a package valued at about $12,000 per participant. \n\"We launched Jefa-Owned in 2022 to shine a spotlight on Latina-owned small businesses while helping to address the unique challenges they face at every stage of their entrepreneurial journey,\...