Press release
PepsiCo Juntos Crecemos and Celebrity Chef Lorena Garcia Team Up to Support Jefa-Owned Businesses on National Jefa Day
In celebration of National Jefa Day on March 31, PepsiCo Juntos Crecemos is picking up the tab for the first 200 consumers who dine at select Latina-Owned
About this update from Pepsico, Inc.
[{"type":"text","content":"In celebration of National Jefa Day on March 31, PepsiCo Juntos Crecemos is picking up the tab for the first 200 consumers who dine at select Latina-Owned businesses nationwide \nApplications for the PepsiCo Foundation's IMPACTO Hispanic Business Accelerator program will open summer of 2023\nPURCHASE, N.Y., March 23, 2023 /PRNewswire/ -- On the heels of Hollywood awards season, today PepsiCo launched year two of its signature Jefa-Owned (owned by a Latina boss) campaign to shine a spotlight on the stars of the food and beverage industry - Latina small business owners. In partnership with celebrity chef, restaurateur and author Lorena Garcia, and powered by PepsiCo Juntos Crecemos (Together We Grow), the Jefa-Owned campaign aims to provide access to business-building resources and national visibility for Latina-owned businesses.\n\n \n \n \n \n \n \n\n \nThe Jefa-Owned campaign kicked off today with an A-list-style brunch at Peruvian restaurant Qusqo Bistro and Gallery, a Latina-owned small business in Los Angeles. The invite-only brunch was hosted by Chef Lorena Garcia and featured an exclusive dining experience with a jefa-curated menu by the restaurant owner, Lucy Haro.\nDuring the brunch, Chef Garcia, along with executives from PepsiCo Beverages North America and Frito-Lay, surprised Lucy Haro with an inaugural Jefa-Owned trophy as a testament to her work, dedication to overcoming systemic challenges and resilience leading her to establish one of the most popular Hispanic restaurants in the area.\n\"Latinos start one in four of all companies in America, and Latina-owned small businesses are the fastest-growing entrepreneurial segment,\" said Esperanza Teasdale, Vice President & General Manager, Hispanic Business Unit, PepsiCo Beverages North America. \"This National Jefa Day, PepsiCo is proud to continue our support of Jefa-Owned small businesses - to shine a light on their entrepreneurial achievements and empower Latinas nationwide.\"\nPepsiCo Picks Up The Tab on National Jefa Day\nTo rally consumer support for Latina-owned small businesses, PepsiCo invites food enthusiasts to visit Latina-owned small businesses in their own communities. On National Jefa Day, March 31, PepsiCo Juntos Crecemos will cover the tab for consumers who dine at participating Jefa-Owned restaurants and bodegas in select cities across the country. Thi...