Press release
PepsiCo Celebrates Next Generation of HBCU Musicians and Student Changemakers with $160,000 Donation from Doritos® SOLID BLACK
The Donation to HBCUs and Their Students at the 2023 Pepsi® National Battle of The Bands in Houston, Texas, Comes Ahead of the Larger PepsiCo HBCU Tour
About this update from Pepsico, Inc.
[{"type":"text","content":"The Donation to HBCUs and Their Students at the 2023 Pepsi® National Battle of The Bands in Houston, Texas, Comes Ahead of the Larger PepsiCo HBCU Tour Amplifying and Engaging the Next Generation of Diverse Leaders\nPURCHASE, N.Y., Aug. 24, 2023 /PRNewswire/ -- PepsiCo is proudly making its return to the 2023 Pepsi National Battle of the Bands to celebrate, elevate, and engage students and the nation's top Historically Black Colleges and Universities (HBCUs) marching bands, recognizing how deeply rooted these institutions are in HBCU culture and their fundamental role in shaping the HBCU experience.\n\n \n \n \n \n \n \n\n \nIn celebration of the musical excellence and unapologetic joy that HBCU marching bands represent, Doritos® SOLID BLACK will be announcing a $160,000 donation as part of its wider commitment to supporting HBCUs. A portion of the funds will be going to support students individually as Doritos SOLID BLACK continues to spotlight Black Changemakers who are creating meaningful impact. From section leaders to dance captains, students are nominated by their respective band directors for their leadership qualities and contribution to their teams and the honorary changemakers will be announced and recognized on the field during the 2023 Pepsi National Battle of the Bands show in Houston, Texas.\n\"As a fellow HBCU alum and previous Doritos SOLID BLACK Changemaker, I'm thrilled to welcome these new honorary changemakers. The hustle, drive, and leadership that shape a changemaker can start at any age, and I hope each of these students feels inspired and encouraged to continue to be their best, boldest self,\" said celebrated Houston-staple, community activist and 2022 SOLID BLACK alum, DJ Mr. Rogers. The producer and DJ will join students at the 50-yard-line to highlight their achievements and give them a moment in the spotlight. \nTo inspire students ahead of the main event, the Doritos SOLID BLACK Changemaker Lounge will be on-site, highlighting the 2023 Changemakers and supporting the next generation of leaders through recruitment and mentoring opportunities.\n\"The Pepsi National Battle of the Bands is a hallmark of HBCU culture, one that celebrates the signature energy and unique footprint that highlight the HBCU experience. This year, our goal is to reward band leaders that go above and beyond for their teams, com...