MOUNTAIN DEW LAUNCHES "THIRST GUARDS" WITH COUNTRY MUSIC SUPERSTAR COLE SWINDELL AND LIMITED-EDITION PIT VIPER COLLABORATION

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[{"type":"text","content":"Iconic Beverage Brand Brings Summer Refreshment to Lake Destinations Nationwide, Saving Empty Coolers One Delivery at a Time","length":124,"tagName":"p","attribs":{}},{"type":"text","content":"PURCHASE, N.Y., June 30, 2025 /PRNewswire/ -- Mountain Dew, PepsiCo's iconic beverage brand, today announced the launch of "Thirst Guards" to bring ice-cold refreshment directly to fans at key lake destinations nationwide. Led by multi-award-winning country music superstar Cole Swindell, the campaign kicks off July 4th weekend and features on-demand delivery services and on-land takeovers to keep coolers full of Dew to deliver an unmatched energizing summer experience for adventure-seeking fans.","length":514,"tagName":"p"},{"type":"text","content":"Mountain Dew Thirst Guards program tackles summer's biggest party emergency – the empty cooler – by deploying Mountain Dew-branded Sea-Doos to bring bold, thirst-crushing refreshment directly to boaters and lake-goers at Lake of the Ozarks, MO. On July 5 and 6, fans with empty coolers can text (803)-MTN-DEWS and send their location for an emergency delivery of ice-cold Mountain Dew, while supplies last. The program ensures Mountain Dew enthusiasts never miss a moment of summer fun, providing the refreshment needed for long days on the water.","length":551,"tagName":"p"},{"type":"text","content":"Cole Swindell, a long-time Mountain Dew fan, will lead the Thirst Guards, making surprise deliveries to fans near MarineMax Osage Beach at Lake of the Ozarks on Sunday, July 6. This authentic partnership comes on the heels of Swindell's new studio album, Spanish Moss, and showcases the natural connection between the country star's carefree and energetic lifestyle and the adventurous brand ethos Mountain Dew is known for.","length":432,"tagName":"p"},{"type":"text","content":""Nothing kills the vibe faster than an empty cooler - that's why the Mountain Dew Thirst Guards are here to save the summer, keeping you stocked up and the good times rolling," said Michael Smith, VP Flavored CSD Marketing, PepsiCo Beverages U.S. "We've tapped one of our biggest fans, country music superstar, Cole Swindell to lead the Thirst Guards and surprise fans at Lake of the Ozarks July 4th weekend with ice cold DEW, Pit Vipers and more."","length":476,"tagName":"p"},{"type...

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