Press release
Miss Vickie's Awards $50,000 To AJ Shear Of DiBella's Subs As The Grand Prize Winner Of Its PartnerChip Program
The Brand's First-Ever Customer Contest Helped Small- and Medium-Sized Operators Address Biggest Business Challenge: Driving Traffic PLANO, Texas, Jan. 23,
About this update from Pepsico, Inc.
[{"type":"text","content":"The Brand's First-Ever Customer Contest Helped Small- and Medium-Sized Operators Address Biggest Business Challenge: Driving Traffic\n\n\nPLANO, Texas, Jan. 23, 2020 /PRNewswire/ -- Miss Vickie's® names AJ Shear of DiBella's Subs as the grand prize winner of the brand's PartnerChip program, earning the small business a $50,000 prize. The announcement celebrates the culmination of the program, launched last year by Miss Vickie's and PepsiCo Foodservice, to support small- and medium-size foodservice operators in addressing their biggest business challenges.\n\n \n \n\n \nWhile Miss Vickie's has grown tremendously over the past 10 years, it continues its commitment to community and wanted to reaffirm the importance of nurturing local businesses. With this in mind, the PartnerChip program set out to equip store operators with the tools they need to continue growing thriving enterprises.\nIn May 2019, Miss Vickie's kicked off the PartnerChip program by identifying six small business finalists, each hailing from a different part of the U.S., to receive funding for and education on digital media initiatives – a tactic proven to drive traffic. PartnerChip finalists include:\nNate Gilbert, Deli Delicious, a premium deli sandwich shop with locations around California (California) AJ Shear, DiBella's, a family-run sub shop that was started in Rochester, NY (Great Lakes) Mike Arthur, Wingo's, a DC-based wings shop (Mid-Atlantic) Frank Lara, Chompie's, a family-run New York Style Deli and bagel bakery (Mountain) Kelly Bennett, Ruthie's Food Truck, a Dallas-based food truck operation serving grilled cheese sandwiches (South)The brand and PepsiCo Foodservice hosted the finalists at a Small Business Leader Summit at Frito-Lay headquarters on October 3-4. The finalists engaged in digital and social learnings from PepsiCo executives as well as the company's best-in-class partners like Google during the two-day summit. Through key learnings, all six finalists received hands on education in driving traffic across digital and social, learning directly from the experts. They also received a crash course in the PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best-suited for their specific digital and online needs. The Lab connects cu...