Press release
Marias Gamesa® Launches Cafecito con Marias Gamesa® to Connect, Inspire and Uplift Latina Moms
Eight in ten Latina moms welcome more virtual support from other Latina moms, but only a third belong to an online community, according to Gamesa®'s recent
About this update from Pepsico, Inc.
[{"type":"text","content":"Eight in ten Latina moms welcome more virtual support from other Latina moms, but only a third belong to an online community, according to Gamesa®'s recent survey. Cafecito con Marias Gamesa®️ aims to help bridge this gap \nPURCHASE, N.Y., May 18, 2023 /PRNewswire/ -- When it comes to raising the next generation of bicultural children, Latina moms are looking for less judgment from loved ones, more support from other moms, and an occasional day off (Mother's Day doesn't count!) to help them parent with confidence. According to a new survey from the beloved Mexican cookie brand Marias Gamesa, key factors like family pressures, unrealistic societal standards, and inability to talk openly about their parenting experience have Latina moms seeking new virtual connections to those navigating similar issues. To create a new safe space for moms, Marias Gamesa is launching Cafecito con Marias Gamesa, a month-long virtual village of support providing moms with the opportunity to pause, connect and share real-life advice with each other no matter where they are.\n\n \n \n \n \n \n \n\n \nThe virtual village will kick off with the Marias Gamesa Squad, a group of four Latina content creators and moms who will ignite the conversation through virtual #CafecitoConMariasGamesa social posts on TikTok and Instagram. Joined by Ana Patricia Gámez, entrepreneur, TV personality, mother of two, and host of popular podcast Sin Filtro, the Marias Gamesa Squad will invite Latina moms everywhere to take a \"cafecito break\" and join in on the conversation. The Marias Gamesa Squad includes: sports reporter and podcaster Antonella Gonzalez, food enthusiast and recipe creator Alejandra Tapia, comedy content creator Maritere Castellanos Esteve, and lifestyle and fashion expert, entrepreneur and shopping expert Maria Claudia.\n\"Gamesa is proud to launch the campaign Cafecito con Marias Gamesa to celebrate Latina moms on Mother's Day and beyond. As a brand rooted in celebrating motherhood, it felt natural to create a space where moms can connect and feel supported through the power of cafecito breaks,\" said Gustavo Cecilio, Senior Marketing Director for the Hispanic Business Unit, PepsiCo Foods North America. \"We want to encourage moms to gather and talk openly about their experiences, reminding them that they are supported by a great community. Having Marias...