Press release
Marias Gamesa® Encourages Connection Among Latina Moms with the Return of Cafecito Con Marias Gamesa Campaign and Virtual Community
The Campaign Aims to Help Moms Engage in Real Conversations About Motherhood and Cultivate a Community as New Marias Gamesa Survey Reveals 70% of Latina Moms
About this update from Pepsico, Inc.
[{"type":"text","content":"The Campaign Aims to Help Moms Engage in Real Conversations About Motherhood and Cultivate a Community as New Marias Gamesa Survey Reveals 70% of Latina Moms Feel Too Overwhelmed or Don't Have Enough Time to Ask for Support\nPURCHASE, N.Y., May 7, 2024 /PRNewswire/ -- Ahead of Mother's Day, the iconic Mexican cookie brand Marias Gamesa® is bringing back Cafecito con Marias Gamesa, a platform offering a virtual community of support for Latinas navigating motherhood in the U.S. This year, Marias Gamesa is partnering with parenting podcast Super Mamás to explore the topics of relationships and prioritizing personal interests after the brand's recent survey revealed Latina moms aren't leaning on their village of support, including their own moms or mother figures.\n\n \n \n \n \n \n \n\n \nMarias Gamesa is helping Latina moms connect with a supportive virtual community. According to Marias Gamesa's new survey of 503 Gen Z and Millennial Latina moms, most reported having a support system and/or seeking more regular connections to navigate motherhood; however, they are not tapping into their village of support enough.\n90% of Latina moms feel at ease reaching out to their mom or mother figure for support, yet a surprising 70% describe feeling too overwhelmed and time-strapped to even call them.62% of Latina moms report feeling relieved after connecting with their own mothers after challenging parenting moments.While 64% of Latina moms said they have support systems, 20% aren't using them and face tough parenting moments alone.The need for connection between Latina moms and their own mother figures is highlighted in Marias Gamesa's latest digital campaign \"Márcale a Mamá\" (\"Call Mom\"), which serves as a reminder that no matter how busy or challenging life becomes, a call to mom can be as powerful as a hug.\nFacing judgment about their parenting style and feeling guilty about prioritizing personal interests outside of family may be hindering their outreach for support. Despite the obstacles Latina moms are facing, 80% are still finding creative ways to prioritize themselves.\n83% of Latina moms reported feeling judged for their parenting decisions, with meal choices being the common source of scrutiny.Latina moms recognize the importance of pursuing personal interests to balance motherhood, even though 45% occasionally feel guilty a...