Press release
LAY'S® HEADS TO COACHELLA WITH LAY'S® FRESH 4D, AN IMMERSIVE TASTING EXPERIENCE FEATURING LAY'S® FRESHEST-EVER CHIPS
Lay's FRESH 4D marks the first time consumers will taste Lay's chips in their freshest form, using potatoes sourced from local farms and served within 24
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[{"type":"text","content":"Lay's FRESH 4D marks the first time consumers will taste Lay's chips in their freshest form, using potatoes sourced from local farms and served within 24 hours of being made\nReservations for the multi-sensorial, four-course seated dining experience open April 6 \nPLANO, Texas, March 31, 2022 /PRNewswire/ -- Coachella is about to get fresher than ever thanks to Lay's®. America's favorite chip brand is headed to the desert for the first time to transform Coachella into a festival of flavor. During both weekends, festivalgoers can experience Lay's through Lay's FRESH 4D, an immersive tasting experience at the exclusive Lay's Potadomes, and the multi-sensorial Lay's Lounge.\n\n \n \n \n \n \n \n\n \nExperience Fresh Lay's at Exclusive Potadome TastingInside the larger-than-life Lay's installations known as \"Potadomes\" in the Coachella campgrounds, fans can partake in a reservation-only, seated four-course tasting experience. They'll be the first consumers to ever experience Lay's potato chips in their freshest form, with potato chips served less than 24 hours after they are made. These Lay's chips will be made from more than 500 pounds of Lay's proprietary, 100% sustainably sourced, West Coast-grown potatoes sourced from Lay's agriculture partner farms as part of Frito-Lay's commitment to promoting sustainable farming.\nThe music-inspired tasting menu, enhanced by scent, sound, and sight, will bring Pop, Electronic, and Hip-Hop music to life. This exclusive experience is limited, so those looking to immerse themselves in the Lay's FRESH 4D experience April 15-17 or April 22-24 can visit www.LaysFresh4D.com to reserve a seat beginning April 6.\nInside the Lay's Potadomes, festivalgoers can snap photos at the \"Speakeasy Spuds,\" inspired by Hip-Hop, Electronic and Pop music genres, including:\nLay's Crunch Studios: a space that allows festivalgoers to assume the role of DJ, transforming the iconic crunch of Lay's potato chips into a hip-hop beat pumped out of golden speakers.Lay's Golden Glow: a space where Lay's radiating rings come to life with dynamic lighting synced to electronic music, allowing visitors to feel the energy of Lay's.Lay's Flavor Pop: a space that pairs one of the brand's most unique assets – its bold flavors – with the uplifting sounds of Pop music.\"For more than 75 years, Lay's has been delivering smiles and ...