Press release
Lay's Launches New Brand Platform "No Lay's, No Game" with Global Football Icon Thierry Henry in celebration of UEFA Champions League Tournament
Henry brings the new brand philosophy to life with "Thierry Visits", a surprising video experience with Barcelona football fans that shows just how
About this update from Pepsico, Inc.
[{"type":"text","content":"Henry brings the new brand philosophy to life with \"Thierry Visits\", a surprising video experience with Barcelona football fans that shows just how unthinkable the football experience is without Lay's!\nNEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football with your friends is good, but watching football with friends and Lay's is even better. To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's most dedicated football fans to announce the \"No Lay's No Game\" platform – a campaign that surprises fans and confirms that the football watching experience is not only elevated but simply unthinkable without Lay's. \n\n \n \n \n \n \n \n\n \n\"No Lay's, No Game\" is a platform that honors nearly a decade of partnership between the world's favorite chip brand and the UEFA Champions League because there's nothing better than watching a football match at stadiums, at home, or out with friends while sharing a bag of Lay's. Real fans understand that intense matches require the perfect viewing experience. Every second, shot and snack can impact the game's outcome. With stakes this high, \"No Lay's, No Game\" seeks to ensure football fans across the globe know that Lay's has been absolutely essential and there to bring the fun, excitement, and taste to every unexpected, high intensity moment the sport has given us all throughout the years. It's unthinkable to watch football without Lay's. No Lays, No Game.\nSpeaking on the \"No Lay's, No Game\" platform, PepsiCo's Vice-President of Marketing, Global Food Brands, Ciara Dilley, said: \"As the official snack partner of the UEFA Champions League, we understand that a huge part of football culture is the camaraderie created through sharing the experience with friends and the most anticipated guest at the party is always the perfect snack…Lay's Potato Chips. For years, our chips have been an integral part of the football experience, adding to and fueling the passion and intensity fans show for this beautiful game. Without Lay's, there is no game. We are so proud to enlist a legend like Thierry Henry to help football fans across the globe build bonds and to serve as the only snack that makes the game complete. It's unthinkable to watch football without Lay's.\"\n...