Press release
LAY'S CELEBRATES FOOTBALL FANDOM WITH GOLDEN GROUNDS: A FIRST-OF-ITS-KIND LINEUP OF NFL-INSPIRED CHIPS
NFL legend Jerry Rice joins Lay's to bring the field to the fans who can enter for a chance to win bags via Lay's Twitter Frito-Lay leverages long legacy of
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[{"type":"text","content":"NFL legend Jerry Rice joins Lay's to bring the field to the fans who can enter for a chance to win bags via Lay's Twitter\n Frito-Lay leverages long legacy of farming - and 100% sustainably-sourced potatoes - to deliver the same great taste of Lay's grown in fields mixed with NFL soil\n\n\nPLANO, Texas, Jan. 11, 2022 /PRNewswire/ -- Football fans know there's no place quite like their favorite NFL team's home field – the hallowed grounds where the passion of the game comes to life. Today, America's favorite potato chip brand is celebrating fans who rally for their teams season after season by bringing the field to them with Lay's® Golden Grounds™.\n\n \n \n\n \nRepresenting the legacy of 29 beloved NFL teams from coast to coast, Lay's Golden Grounds chips are the same classic Lay's taste that fans have loved for more than 75 years, but this time made with a special salute to their favorite teams. Lay's created the limited-edition line of Lay's Golden Grounds chips by pulling soil directly from NFL stadiums and fields across the country. Under the careful watch of Frito-Lay farmers, they mixed the soil into separate parts of the potato field to make chips infused with the grounds and the glory of each NFL team. The limited-edition bags also feature keepsake packaging decked out with NFL team colors and logos.\nLay's is also announcing its return to the Super Bowl advertising stage after 17 years. \n\"Lay's is all about bringing joy to our fans, and we know there's nothing that brings a smile to football fans' faces more than cheering for their favorite team at their home field,\" said Stacy Taffet, vice president of marketing, Frito-Lay North America. \"The limited-edition chips are our way of celebrating fans who stand by their teams through victory, defeat and everything in between. I can't think of a better way to kick off our journey back to America's biggest stage with Lay's return to Super Bowl, where we'll look to spread even more joy with delicious game-day snacks and an incredible new commercial we'll unveil soon.\"\nTo kick off Golden Grounds, Lay's enlisted the help of one of the most legendary NFL players to ever step foot on the field, Jerry Rice. With 20 seasons under his belt, his love for the game runs deep, which is why he and Lay's are teaming up to honor the game and bring this one-of-a-kind experience to life....