Press release
FRITO-LAY® VARIETY PACKS INVITE FANS TO "UNBOX THE ICONS" AND CELEBRATE LIFE'S EXTRAORDINARY MOMENTS
Frito-Lay Variety Packs are teaming up with three iconic celebrities – Martha Stewart, Mario Lopez and Mark Morrison – to help fans make every moment even
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[{"type":"text","content":"Frito-Lay Variety Packs are teaming up with three iconic celebrities – Martha Stewart, Mario Lopez and Mark Morrison – to help fans make every moment even more iconic \nPLANO, Texas, May 16, 2022 /PRNewswire/ -- The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn up every moment all summer long, Frito-Lay Variety Packs are launching \"Unbox the Icons\" and joining forces with three people who know a thing or two about how to reach iconic status: Mario Lopez, Martha Stewart, and Mark Morrison.\n\n \n \n \n \n \n \n\n \nTo kick off the campaign, Frito-Lay Variety Packs tapped beloved iconic actor and television host, Mario Lopez, as well as best-selling cookbook author and entrepreneur, Martha Stewart, to curate their own signature Frito-Lay Variety Pack \"ICONIC Boxes\" filled with their favorite things including Frito-Lay snacks to help consumers turn up every moment.\n\"Throughout my career and personal life, I've learned to savor the moments, even the ones that seem ordinary, because you never know when something can become extraordinary, giving you a memory that lasts a lifetime,\" said Lopez. \"Many of my favorite memories were shared over snacks, which is why I'm excited to partner with Frito-Lay Variety Packs and help create my own 'ICONIC Box' that will help you turn up every moment.\"\n\"The best part about spending time with friends and families is the shared joy that comes with making memories over a delicious snack,\" said Martha Stewart. \"With the Frito-Lay Variety Pack 'ICONIC Box,' you can now snack like me to elevate your dining experience. Who says the simple things can't be refined?\"\nMario's \"ICONIC Box\" will help you turn up the tunes and the heat and includes:\nFunyuns® Flamin' Hot® Onion Flavored Rings, Doritos® Spicy Nacho Cheese Flavored Tortilla Chips, Cheetos® Flamin' Hot® Limon Cheese Flavored SnacksMario's favorite hot sauceWireless headphones and one year Spotify Premium subscription\"Unbox the Icons\" branded bucket hat, chip clips and pinsFujifilm instant camera with refill cartridgesMartha's \"ICONIC Box\" will elevate any dining experience and includes:\nRuffles® Original Potato Chips, Lay's® Sour Cream & Onion Flavored Potato Chips, Ruffles® Cheddar and Sour Cream Flavored Potato Chips$150 go...