Press release
Frito-Lay® Variety Packs and Hasbro Bring a World of Fun and Flavor to Life in New Campaign and Interactive Game Experience
The Frito-Lay Variety Packs' campaign with Hasbro celebrates moments of connection in new TV spots and a game experience that gives players a chance to win
About this update from Pepsico, Inc.
[{"type":"text","content":"The Frito-Lay Variety Packs' campaign with Hasbro celebrates moments of connection in new TV spots and a game experience that gives players a chance to win daily prizes.\nPLANO, Texas, April 1, 2024 /PRNewswire/ -- Frito-Lay® Variety Packs has teamed up with leading toy and game company Hasbro to show families how Frito-Lay snacks can add more joy to their snacking occasions and bring everyone together. As two brands dedicated to inspiring fun each day, Frito-Lay Variety Packs' and Hasbro's new campaign bring its iconic snacks and gaming experiences to life like never before and offers families a chance to win a $1,000 game chest.\n\n \n \n\n \nNow airing on TV, digital and social media platforms, the campaign brings a world of fun to life in a series of four spots. They follow families and friends as they enjoy Frito-Lay Variety Packs throughout their day while becoming immersed in a vibrant, life-sized world of popular Hasbro games including THE GAME OF LIFE, CHUTES AND LADDERS, HUNGRY HUNGRY HIPPOS and CONNECT 4.\n\"Frito-Lay Variety Packs is thrilled to partner with Hasbro, who connects generations of fans and families through its gaming experiences, to help foster more joy in everyday snacking with our bright, fun-filled campaign. Together, we want to encourage families to embrace moments of connection, whether it's a family game night or a road trip and add more fun and flavor to make this quality time more memorable,\" said Melissa Miranda, vice president of portfolio marketing for Frito-Lay Variety Packs.\nTo join in on the fun, families can find limited-edition Frito-Lay Variety Packs featuring popular Hasbro board games in stores nationwide now. The packs also feature a QR code to access a new interactive web game that allows players to explore an animated world inspired by both brands.\nTo play Frito-Lay Variety Packs' game, participants will need to scan the QR code inside the box and they'll choose an environment to open the virtual gameboard. Players can move through the game in a car inspired by THE GAME OF LIFE, collecting Frito-Lay snacks and looking for potential shortcuts to the finish line along the way.\nBeginning now through May 19, players will have the chance to win a game chest worth $1,000 daily that includes Frito-Lay snacks, Hasbro games and more.\n\"With an expansive portfolio comprised of the world'...