Press release
Frito-Lay® and Jimmy Fallon Team Up to Bring Back Childlike Wonder With 'Share More Joy' Holiday Campaign
- Ring in the season with the return of the Frito-Lay Holiday Shop to Snacks.com - Spread even more holiday magic by purchasing specially-marked Frito-Lay
About this update from Pepsico, Inc.
[{"type":"text","content":"- Ring in the season with the return of the Frito-Lay Holiday Shop to Snacks.com\n - Spread even more holiday magic by purchasing specially-marked Frito-Lay products benefitting Toys for Tots\n\n\nPLANO, Texas, Nov. 22, 2021 /PRNewswire/ -- When you're a child, there's something truly magical about the holidays – something many of us lose as we get older. This year, it really is the \"most wonderful time of the year\" thanks to Frito-Lay's 'Share More Joy' campaign featuring one of the jolliest people around, global entertainer and late-night pioneer Jimmy Fallon. Airing during the Macy's Thanksgiving Day Parade, the new TV commercial centers around The Tonight Show host singing a snack-lovers rendition of It's The Most Wonderful Time of the Year. The commercial sets the stage for the rest of the campaign, which includes the long-awaited return of the second annual Frito-Lay Holiday Shop and support for Toys for Tots, an organization which collects and distributes new, unwrapped toys to children in need.\n\n \n \n \n \n \n \n\n \n\"The holidays are hands down my favorite time of the year,\" says Jimmy Fallon. \"This year I'm teaming up with Frito-Lay to help capture some of that magical feeling with our own musical twist on a beloved classic through the Share More Joy campaign.\"\nIn the new TV spot, Jimmy offers a reimagined and modern look at the hilarious, relatable and tastiest moments of the holidays. With a festive snack train, epic snowball fights, and late-night gift wrapping mayhem, the commercial has everything you need to get in the Holi-Lays spirit. The full version of the ad can be found here.\nThe campaign launches just a day before NBC's Holiday Animation Night on Friday, November 26, which includes the highly anticipated premiere of Jimmy's \"5 More Sleeps 'Til Christmas,\" the new animated family special inspired by his New York Times #1 bestselling book of the same name.\nMore Ways to Share More JoyBack by popular demand, Frito-Lay is delighted to announce the return of its Holiday Shop available on Snacks.com. Perfect for the chip lover on your gift list, the shop has everything fans need to keep cozy while repping their favorite chips. The Holiday Shop will offer new merch, as well as favorites from years past including: \nCheetos®, Doritos®, and Lay's® Pom Beanies Cheetos®, Doritos®, and Lay's® Holiday Sweat...