Press release
Frito-Lay North America signs on as Tournament Supporter for FIFA Women's World Cup Australia & New Zealand 2023™
On the heels of its support of the FIFA World Cup 2022™, Frito-Lay North America continues to celebrate soccer fans as the Official USA Snack of the FIFA
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[{"type":"text","content":"On the heels of its support of the FIFA World Cup 2022™, Frito-Lay North America continues to celebrate soccer fans as the Official USA Snack of the FIFA Women's World Cup™\nFrito-Lay North America is proud to continue its relationship with FIFA, signing on as a Tournament Supporter for the upcoming FIFA Women's World Cup 2023™Frito-Lay is the Official USA Snack of the tournament and will introduce FIFA Women's World Cup branded Lay's, Doritos, Cheetos and Cracker Jill products before kick-offThis agreement marks Frito-Lay's largest-ever investment in women's sports and underscores the brand's commitment to celebrate and support women in sportsNEW YORK, May 30, 2023 /PRNewswire/ -- Frito-Lay North America (Frito-Lay) and FIFA have announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official USA Snack of the upcoming FIFA Women's World Cup Australia & New Zealand 2023™, the company's largest-ever investment in women's sports.\n\n \n \n \n \n \n \n\n \n\"We are thrilled to be among the first Tournament Supporters in North America to announce our involvement with this year's FIFA Women's World Cup,\" said Steven Williams, CEO, Frito-Lay and Quaker Foods North America. \"As our snacks are known to bring people together for iconic moments in sports, we look forward to using our role in this momentous occasion in women's sports to support the athletes and fans alike.\"\nFrito-Lay made history last year as the first salty-snack brand collaboration in FIFA and FIFA World Cup history during the FIFA World Cup 2022™. Now, Frito-Lay brands Lay's, Doritos and Cheetos will offer FIFA Women's World Cup-branded packaging just in time for the tournament. Cracker Jack will also feature FIFA Women's World-Cup branded packaging through its limited-edition Cracker Jill packaging, which was created to celebrate women who break down barriers in sports and support women in sports. The programme also includes Tostitos, Ruffles and PopCorners, as well as Quaker hot breakfast cereals, Quaker grain-based cereal bars, Quaker rice snacks and Gamesa cookies and crackers. Frito-Lay have the rights to activate both across North America and in the Host Countries.\nThis collaboration builds upon Frito-Lay's commitment to celebrate fandom by continuing to align with culturally relevant moments t...