Press release
Frito-Lay Kicks Off FIFA World Cup™ Campaign with Globally Inspired Flavors and Unique Digital Fan Experience
North America's largest food company celebrates soccer fans with limited-time Lay's® Abobadas, Lay's® Bacon Wrapped Jalapeño Popper and Lay's® Wavy Carnitas
About this update from Pepsico, Inc.
[{"type":"text","content":"North America's largest food company celebrates soccer fans with limited-time Lay's® Abobadas, Lay's® Bacon Wrapped Jalapeño Popper and Lay's® Wavy Carnitas Street Tacos varieties inspired by FIFA World Cup teams and the launch of the Pass the Ball® Challenge\nPLANO, Texas, Oct. 19, 2022 /PRNewswire/ -- As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. Today, Frito-Lay is introducing three limited-time FIFA World Cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes – including a trip to the FIFA World Cup 2022™ final.\n\n \n \n \n \n \n \n\n \n\"Soccer is the fastest growing sport in North America and, with snacking so intrinsically tied to the at-home viewing experience, now is the perfect moment to enter the game and offer our consumers new ways to heighten their FIFA World Cup experience,\" said Tina Mahal, senior vice president of marketing, Frito-Lay North America. \"As teams from around the world compete in the FIFA World Cup, we wanted to provide a way to connect fans over their love of the game – and love of snacks – to deliver even more smiles throughout the tournament.\"\nFlavor Inspiration from Around the WorldAs the first-ever salty-snack brand collaboration in FIFA and FIFA World Cup history, Frito-Lay is elevating the viewing experience with three new limited-edition Lay's products featuring FIFA World Cup-inspired flavors. \nLay's Adobadas combines chili, tomato and lime, embodying the vibrant Latino dishLay's Bacon Wrapped Jalapeño Popper, inspired by the popular U.S. dish, is the perfect combination of a kick of jalapeno and smoky BBQLay's Wavy Carnitas Street Tacos delivers a rich taco-style pork carnitas flavor, bringing the popular Mexican street food to lifeLay's Adobadas and Lay's Bacon Wrapped Jalapeno Popper will be available in 7.75oz bags for $4.59 and 2.625oz bags for $2.29 in retailers nationwide and on snacks.com, and Lay's Wavy Carnitas Street Tacos will be available in 7.5oz bags for $4.59 in retailers nationwide. The new flavors will be available for purchase starting this month.\nA New Way to Pass the BallStarting today, fans across North Am...