Press release
Frito-Lay Brings the Heat to Super Bowl LVI with Flamin' Hot® Campaign featuring Vocal Talents of Megan Thee Stallion and Charlie Puth
Doritos® and Cheetos® encourage fans to "Unleash Your Flamin' Hot" on Twitter, TikTok and more Campaign builds on Frito-Lay history of reimagining music, this
About this update from Pepsico, Inc.
[{"type":"text","content":"Doritos® and Cheetos® encourage fans to \"Unleash Your Flamin' Hot\" on Twitter, TikTok and more\n Campaign builds on Frito-Lay history of reimagining music, this time celebrating Salt-N-Pepa's 35-year-old groundbreaking anthem \"Push It\"\n\n\nPLANO, Texas, Feb. 1, 2022 /PRNewswire/ -- Flamin' Hot® is a famous flavor, and also a fiery attitude. At a time when people are seeking moments of defiance of the everyday, Frito-Lay is showing fans what the world would look like with a little more heat with \"Unleash Your Flamin' Hot.\" Kicking off the campaign is the first-ever Flamin' Hot® Super Bowl spot, featuring both Doritos® and Cheetos® and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth.\n\n \n \n\n \nFor weeks, fans have speculated what Frito-Lay has up their Cheetle-dusted sleeve after the release of three teaser videos (found here, here, and here), dropping hints about the commercial and depicting the stars as they prepare for their roles. In the full commercial, released today, the creator of \"Hot Girl Summer\" transforms into a fiery songbird and is joined by an unlikely cast of animal characters, including a beatboxing fox voiced by Puth. These characters are awakened by their first tastes of new Doritos Flamin' Hot Cool Ranch and fan-favorite Cheetos Flamin' Hot Crunchy, all to the tune of the epic '80s anthem \"Push It\" from iconic rap group Salt-N-Pepa.\n\"I bring heat to everything I do, so it only made sense to partner with Flamin' Hot on this campaign,\" Megan Thee Stallion said. \"Filming this Super Bowl spot and paying homage to Salt-N-Pepa was an incredible experience and I can't wait for my Hotties to check it out.\"\n\"To be a part of the 'Flamin Hot' Super Bowl spot is so cool and a truly great experience,\" says Puth. \"I was excited to put my musical skills to use and bring beatboxing to this character in such a fun way.\" \nFlamin' Hot is On FireSpicy salty snacks have spiked in popularity in recent years with the category growing more than 12 percent in the last four years. And the fandom with Flamin' Hot is unparalleled, with nearly 800,000 tweets about Cheetos Flamin' Hot alone in just one year. \nFrito-Lay continues to deliver on the demand for Flamin' Ho...