Press release
First DORITOS® Restaurant Elevates Late-Night Favorites at Crypto.com Arena
The new Doritos After Dark™ restaurant expands its culinary journey and 'For the Bold®' mantra with a menu that features globally inspired flavors PLANO,
About this update from Pepsico, Inc.
[{"type":"text","content":"The new Doritos After Dark™ restaurant expands its culinary journey and 'For the Bold®' mantra with a menu that features globally inspired flavors\nPLANO, Texas, Oct. 11, 2024 /PRNewswire/ -- Today, DORITOS® introduces a new bold culinary experience for Crypto.com Arena ticket holders who seek the unexpected by opening a Doritos After Dark™ restaurant at the iconic sports and live events arena. Offering everything from spicy appetizers to bold entrees and sweet desserts, the restaurant elevates all dishes with the undeniable flavor and crunch of Doritos chips, inviting fans to feed their late-night curiosity.\n\n \n \n \n \n \n \n\n \n\"Taking cues from our consumers, we are enabling people to experience their favorite brands from Frito-Lay in delicious new ways,\" said Carolyn Braff, vice president of culinary marketing at Frito-Lay. \"The globally inspired flavors of the Doritos After Dark menu will invite late-night food fans to see the creative and surprising ways Doritos can enhance their favorite meals and cocktails.\"\nWhile the Doritos After Dark restaurant is only available to ticketholders during regularly scheduled events at the Crypto.com Arena, Doritos After Dark will step out of the arena and into a one-of-a-kind Doritos Night Market pop-up on November 15. For one night only, ahead of one of the biggest concerts of the year, the Doritos Night Market will serve up delectable Doritos After Dark bites in a free, immersive, neon-filled atmosphere open to all from 4:30 to 7:30 p.m. PT at Peacock Place (800 W. Olympic Boulevard, Los Angeles, CA 90015), adjacent to the arena at L.A. LIVE.\n\"When we take Doritos chips out of the bag and put the distinctive chip into recipes, the culinary possibilities are endless,\" said Chef Wiley Bates, culinary senior principal scientist at Frito-Lay \"The Doritos brand is known for pushing boundaries and paving new paths. The food and alcoholic beverages offered at the new Doritos After Dark restaurant were created with the consumer in mind and take delicious fan favorites up a notch with the boldness and flair only Doritos flavors can deliver.\"\nThe Doritos After Dark restaurant's inventive take on culinary classics include:\nDoritos® Flamin' Hot® Limón Late Night™ Rita: Dance the night away with our After Dark take on the classic tequila margarita – complete with a Doritos Flamin' ...