Press release
DORITOS® TRANSFORMS LATE-NIGHT DINING WITH THE LAUNCH OF DORITOS AFTER DARK™, AN AFTER-HOURS FOOD EXPERIENCE OFFERING ELEVATED, GLOBALLY INSPIRED BITES
From December 16-21, Doritos fans in select markets can enjoy bold flavor combinations through piloted ghost kitchen menus Doritos After Dark pop-up in Los
About this update from Pepsico, Inc.
[{"type":"text","content":"From December 16-21, Doritos fans in select markets can enjoy bold flavor combinations through piloted ghost kitchen menus \nDoritos After Dark pop-up in Los Angeles culminates the program on Winter Solstice\nPLANO, Texas, Dec. 14, 2022 /PRNewswire/ -- The most epic moments happen after dark, including late-night eating. According to Frito-Lay's latest Snack Index1, forty-three percent of consumers and half (49%) of Gen Zers agree that snacking is the most satisfying after dark. Now, Doritos will answer fans' after-hours hunger with Doritos After Dark, an exhilarating late-night bites menu delivered straight to their doors when they want it most.\n\n \n \n \n \n \n \n\n \nEmbrace the Night with the Doritos After Dark Ghost Kitchen Menu Doritos After Dark gives fans the chance to go bold with their midnight meals and was created in partnership with PepsiCo Foodservice Digital Lab2 and Popchew. Fans can experience the new mouthwatering meals in New York City, Los Angeles, Phoenix, and Las Vegas from 4 p.m. until late into the night December 16-21. To order, fans can head to www.DoritosAfterDark.com or order through their favorite food delivery partners like Popchew, DoorDash, Uber Eats, or Grubhub.\n\"From introducing new flavors like Tangy Tamarind and Tangy Pickle to collaborating with the record-breaking Netflix series 'Stranger Things' in one of the biggest cultural moments of the year, Doritos is a brand our fans look to for bold new ideas,\" said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. \"By embracing the unexpected, Doritos After Dark has created another moment of inspiration and experimentation, inviting fans to experience Doritos' boldest venture yet.\"\nDoritos After Dark leads fans into a new world of Doritos after-hours eats with globally inspired culinary menu items made with classic Doritos flavors, including: \nDoritos® Flamin' Hot® Cool Ranch® Corn Puppies: The afterparty starts as soon as these Corn Puppies arrive. Crunchy Korean corn dog-inspired triangles filled with gooey cheese and beef hot dogs beg for a double dunk in ranch sauce and crushed Doritos Flamin' Hot Cool Ranch crunchers. Once you bite in, everything else just melts away.Doritos® Nacho Average Nachos: Start with the essentials of queso, guac, and salsa, and then choose your own flavor adventure. Take your pi...