Press release
DORITOS® AND EGO NWODIM ANNOUNCE RETURN OF SOLID BLACK™ INITIATIVE SUPPORTING BLACK CHANGEMAKERS
Doritos to invest $5 million to provide a platform and funding for this year's Changemakers using innovation and boldness to drive positive impacts in their
About this update from Pepsico, Inc.
[{"type":"text","content":"Doritos to invest $5 million to provide a platform and funding for this year's Changemakers using innovation and boldness to drive positive impacts in their communities\nDoritos supporting the PepsiCo Foundation launch of its Black Nonprofit Changemakers program, an initiative that boosts Black nonprofit community leaders\nPLANO, Texas, June 22, 2022 /PRNewswire/ -- It takes bold changemakers to make an impact in communities. Staying true to its DNA of igniting boldness and celebrating diversity, Doritos is proud to team up with actress and comedian Ego Nwodim to announce the return of SOLID BLACK™, a multi-platform initiative backed by action and funding to shine a light on Black Changemakers, individuals who are driving impact, activism and a culture of change in their communities. \n\n \n \n \n \n \n \n\n \nIn its sophomore year, Doritos SOLID BLACK is celebrating and spotlighting its new class of Black Changemakers and donating to five non-profit organizations that support the next generation. The brand is also elevating the work of Black creators through limited-edition packaging and leveling up its commitment by supporting the launch of the PepsiCo Foundation's new Black Nonprofit Changemakers program, an initiative that supports Black nonprofit community leaders and ensures the mission of SOLID BLACK continues.\nDoritos will lend its website, social media, packaging and TV advertising to showcase the work of these individuals and organizations, investing more than $5 million as part of the SOLID BLACK campaign to amplify stories of Black joy, strength and resilience.\nEgo Nwodim Helps Launch SOLID BLACKTo kick off this year's initiative, Doritos is enlisting Nwodim to spread the SOLID BLACK message in a new TV commercial where she spotlights this year's Changemakers. Premiering at the BET Awards on June 26, this commercial is the first of many mediums where Doritos will showcase their incredible stories this summer.\n\"When I first heard about the innovative ways these Black Changemakers support their local communities, I couldn't wait to get involved,\" said Nwodim. \"I'm excited to help Doritos celebrate the second year of SOLID BLACK and give these powerful community members the platform they deserve to drive change.\"\nRecognizing Changemakers in the Black Community Doritos is celebrating the Black community and inspi...