Press release
Doritos Brings a New Dimension to This Year's Super Bowl Experience with Commercial Starring Jimmy Kimmel, Mindy Kaling and a Mystery Man Only Known as #FlatMatthew
Super Bowl teaser released today previews campaign in support of new Doritos 3D Crunch PLANO, Texas, Jan. 15, 2021 /PRNewswire/ -- While Doritos has been a
About this update from Pepsico, Inc.
[{"type":"text","content":"Super Bowl teaser released today previews campaign in support of new Doritos 3D Crunch\n\n\nPLANO, Texas, Jan. 15, 2021 /PRNewswire/ -- While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch. To mark the occasion, Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, today debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be. \n\n \n \n \n \n \n \n\n \nFans can get a first glimpse of the commercial in a teaser video Doritos dropped today [see here], which features Jimmy Kimmel introducing his mysterious talk show guest to a shocked Mindy Kaling. \"Did you see him backstage? He's got a whole new look. Like a look that no one's ever had before,\" says Kimmel to Kaling referring to the mystery star.\nThe Super Bowl campaign is in support of new Doritos 3D Crunch, one of the most anticipated Frito-Lay product launches in memory, making it perfectly fitting for the Super Bowl stage. With the highly anticipated new product and a campaign on another level for the brand, Doritos returns to the Super Bowl in the biggest way possible to back up its award-winning legacy of the past two decades.\n\"I couldn't be more thrilled to introduce this campaign to the world and see fans' smiles,\" said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. \"With the launch of our biggest innovation in a decade in new Doritos 3D Crunch, we wanted to share in a big way. To be able to showcase this breakthrough product on the Super Bowl with the help of the incredible Jimmy Kimmel and Mindy Kaling is awesome. I can't wait to reveal our third mystery character in the story.\"\nSuper Bowl Icon StatusDoritos has become a recognized staple of Super Bowl advertising with some of the most memorable commercials in Super Bowl history, including bringing fans never-before-seen music collaborations like last year's \"The Cool Ranch\" or the Crash the Super Bowl era, which saw countless consumer-created Doritos ads rank No. 1 on numerous polls. And of course, Doritos 3D's original Super Bowl ad debuted in 1998 with the memorable \"Laundromat\" commercial starring actress Ali Landry, who was in...