Press release
CRACKER JACK® ANNOUNCES "I AM CRACKER JILL® AWARD" TO SUPPORT WOMEN AND GIRLS IN SPORTS
Cracker Jack® will help fund the sports ambitions of nine Cracker Jill young athletes, feature one award winner on special-edition bags and donate an
About this update from Pepsico, Inc.
[{"type":"text","content":"Cracker Jack® will help fund the sports ambitions of nine Cracker Jill young athletes, feature one award winner on special-edition bags and donate an additional $200,000 to the Women's Sports Foundation\nPLANO, Texas, March 29, 2023 /PRNewswire/ -- On the heels of last year's groundbreaking addition of Cracker Jill® to the iconic snack brand's roster, today Cracker Jack® launches the I Am Cracker Jill Award to champion the dreams and exceptional accomplishments of young female athletes who are changing the face of the game – one goal, one run or one point at a time.\n\n \n \n \n \n \n \n\n \nCracker Jill debuted at the start of the 2022 baseball season in select professional ballparks across the country. Through five special-edition bags celebrating the diverse women breaking down barriers and leaving their mark on sports, Cracker Jill's mission was for more girls and women to feel seen and represented in sports. Now, in partnership with the Women's Sports Foundation (WSF), Cracker Jack will choose nine contest recipients to receive the I Am Cracker Jill Award, along with $5,000 to fuel their sports endeavors. \n\"Cracker Jill is rooted in the belief that sometimes all it takes to believe you can do something is to see someone like you do it first,\" said Leslie Vesper, vice president of marketing, Frito-Lay North America. \"This year, we're proud to recognize and support athletes who are role models on and off the field and who inspire the next generation of women around the world to dream big.\"\nTo inspire girls and young women to apply for the award, professional soccer player Mallory Swanson and professional swimmer and 29-time Paralympic medalist Jessica Long are sharing their #IAmCrackerJill stories as program ambassadors. These athletes, along with WSF and WSF Athlete Ambassador, two-time Paralympic medalist Sophia Herzog-Gibb, will join the brand in selecting nine Cracker Jill athletes who demonstrate tenacity and leadership to receive the I Am Cracker Jill Award. One grand prize recipient will become the brand's next Cracker Jill character, designed by Monica Ahanonu, the trailblazing artist who created the original five Cracker Jill characters featured on special-edition bags. \n\"I always wanted to be a soccer player and so much of that passion and determination came from watching the powerful female athletes that ca...