Press release
Cheetos® Marks 75 Years of Mischief with Epic Birthday Bash with Cheetos-inspired Fashion Show and Reveal of Cheetos Milk Bar Cake
Cheetos lovers can celebrate with Cheetle-inspired, limited-edition merch straight from the runway along with Milk Bar's Cheetle-infused Birthday Cake PLANO,
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[{"type":"text","content":"Cheetos lovers can celebrate with Cheetle-inspired, limited-edition merch straight from the runway along with Milk Bar's Cheetle-infused Birthday Cake \nPLANO, Texas, Sept. 7, 2023 /PRNewswire/ -- Cheetos® last night hosted \"Cheetos 75th: The Mark of Mischief,\" a birthday bash celebrating 75 years of the brand leaving its orange mark on pop culture. To commemorate the milestone and help jumpstart fashion's biggest week with a playful mischievousness, party-host Chester Cheetah® surprised Cheetos fans and VIP party guests with a runway collection showcasing his orange, black and fiery influence over seven decades. Joining Chester was pastry-master Christina Tosi of award-winning bakery Milk Bar who revealed a new, exclusive Cheetos cake to mark the diamond birthday.\n\n \n \n \n \n \n \n\n \n\"Since its creation, Cheetos has stolen the spotlight at cultural moments around the world and inspired fans to rock orange fingertips unapologetically,\" said Tina Mahal, senior vice president of brand marketing at Frito-Lay. \"The 75th birthday party was a chance to celebrate a snack that never goes out of style with our fans.\"\nCreated by the renowned New York City-based fashion historian and stylist Gabriel Held, the Cheetle®-inspired clothing collection embodies Chester's playful and mischievous energy while showcasing catwalk-approved class. The showstopping orange runway also featured an exclusive Cheetos handbag designed by Collina Strada and modeled by fashion influencers Jaime Xie and Jazzelle. To help fashion fiends and Cheetos connoisseurs usher in a new era of mischief, Cheetos lovers can purchase the bag seen on the runway at Cheetos75Collection.com while supplies last. Cheetos fans can also get the hottest look through the Flamin' Hot Cheetos x Alamar Cosmetics limited-edition, five-piece makeup collection, available in early October on alamarcosmetics.com. \n\"As a fashion historian and stylist, I was inspired by the Cheetos legacy to create a collection that spanned decades while reflecting the brand's modern, effortless swag,\" said Held. \"With the help of style icon and notorious animal-print-lover Chester Cheetah, we showcased styles that are as timeless and bold as Cheetos and put a lasting orange paw print on the fashion industry.\"\nAs a final surprise at \"Cheetos 75th: The Mark of Mischief,\" Chester and Tosi unv...