Press release
Cheetos® Launches World's First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
The PepsiCo Foundation, in partnership with Cheetos, will provide 500 Uplift Scholarships to Hispanic students to elevate their education and unleash their
About this update from Pepsico, Inc.
[{"type":"text","content":"The PepsiCo Foundation, in partnership with Cheetos, will provide 500 Uplift Scholarships to Hispanic students to elevate their education and unleash their full potential\nPLANO, Texas, July 17, 2023 /PRNewswire/ -- Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician's fingertips.\n\n \n \n \n \n \n \n\n \nFor years, Cheetos has celebrated Hispanic culture's impact on society and empowered the community with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to \"leave your mark.\" To kick off the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with global superstar Becky G in hopes of inspiring others to leave their mark on everything they touch.\nAs a longtime advocate for the Hispanic community, Becky G is joining the cause to support and celebrate the next generation of Hispanic students via scholarships provided by the PepsiCo Foundation, a community college tour, and a nationwide TikTok challenge. In a TV commercial released today, Cheetos demonstrates how Becky G's Cheetle-covered fingertips can empower members of the Hispanic community to chase their dreams as she did.\n\"It's so surreal that Cheetos – a family favorite – is sponsoring my fingertips so that we can help mi gente,\" said Becky G. \"Giving back and making positive change in my community is important to me, which is why this collaboration with Cheetos and the Deja tu Huella campaign was a no-brainer. It's helping open doors for so many young people to leave their mark on the world!\"\nChampioning Future Leaders with Uplift ScholarshipsTo support the Hispanic community, the PepsiCo Foundation, in partnership with Cheetos, will award 500 Uplift Scholarships this year to students across 12 different community colleges classified as Hispanic-Serving Institutions (HSIs). In the next three years, the PepsiCo Foundation plans to award more than 2,000 additional scholarships as part of its ongoing partnership with Cheetos.\nThe Uplift Scholarships provided by the PepsiCo Foundation will not only fund tuition-related costs but also provide support services, including access to emergency grants that would keep students from having to pau...