Press release
Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
NBA superstar Jamal Murray joins Cheetos to spotlight the mischievous mishaps that happen in real life when snackers' dominant hands are covered in Cheetle
About this update from Pepsico, Inc.
[{"type":"text","content":"NBA superstar Jamal Murray joins Cheetos to spotlight the mischievous mishaps that happen in real life when snackers' dominant hands are covered in Cheetle dust \nPLANO, Texas, April 15, 2024 /PRNewswire/ -- Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy. Now, Cheetos officially celebrates those Cheetos lovers who have committed their dominant hand to solely eating their favorite snack with the launch of the Other Hand campaign. Through a series of new digital spots, advertising stunts and a partnership with 2023 NBA Champion and Cheetos fan Jamal Murray, the brand shows the antics that happen when snackers attempt to use their non-dominant hand because they don't want to stop eating Cheetos.\n\n \n \n\n \n\"Cheetos fans everywhere know the feeling when they need to get things done but their fingers are covered in that beloved orange Cheetle dust,\" said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. \"Instead of putting the Cheetos bag down, they try out their Other Hand, and things often go hilariously 'wrong.' From missing high-fives to daily task mishaps, this campaign is an ode to the fans who will do anything for their favorite snack. We're showing the world that it's okay to use your Other Hand and embrace the mess.\"\nTo kick off the campaign, Cheetos teamed up with Denver Nuggets point guard Jamal Murray to put his Other Hand to the test. Murray, like many other Cheetos enthusiasts, often needs to use his Other Hand while his dominant hand helps him enjoy that cheesy goodness. In fact, fans may have noticed that his recent high-fives have been a little… off. From slight misses to huge whiffs, Murray's recurring high-five mishaps during games are part of his playful dedication to the Other Hand lifestyle. Fans can watch here how Murray's constant use of his non-dominant hand off the court landed him in some amusing situations on the court.\n\"It's no secret that I'm a Cheetos fan,\" said Murray. \"Using my Other Hand often leads to some funny, often messy, things happening, like missing high-fives. I'm excited to team up with the brand to embrace the mischief and celebrate those moments that Cheetos fans like me know all too well.\"\nThe missed high-five is just one of m...