Press release
Cheetos Debuts Hands-Free House, an Immersive Experience at SXSW Inspiring Fans to Live Their Best Hands-Free Lives
Cheetos Hands-Free campaign featuring new TV commercial and consumer activation at SXSW playfully reveals that Cheetle might* be the inspiration behind
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[{"type":"text","content":"Cheetos Hands-Free campaign featuring new TV commercial and consumer activation at SXSW playfully reveals that Cheetle might* be the inspiration behind hands-free technology\n\n\nPLANO, Texas, March 3, 2022 /PRNewswire/ -- Advances in technology have allowed people to do almost anything – driving, cleaning, emailing – completely hands free. These innovative technologies are particularly helpful for Cheetos® fans – the people who rock Cheetle®, the iconic orange dust, on their fingertips 24/7. While they once may have struggled to be productive while enjoying their favorite snack, they now can conquer the world with inventions like robotic vacuum cleaners, self-driving cars and facial recognition technology handling their everyday tasks. Could it be that the presence of this delicious, cheesy dust on fingertips is the very thing that inspired these hands-free innovations in the first place? This question is at the center of the new Cheetos Hands-Free campaign launching today, featuring a brand-new TV commercial and experiential activation.\n\n \n \n\n \nIn the TV commercial released this week and through other advertising such as billboards in major tech cities, fans are introduced to the theory that Cheetle was the inspiration behind hands-free technology. Turning muse into mischief, the brand is bringing this theory to life for fans by imagining what a world could look like in which they can live their best hands-free lives through a fully Hands-Free House debuting at SXSW® in Austin.\n\"The orange dust on Cheetos fans' fingertips – Cheetle – is a badge of savory honor, but it's also a tricky situation when swiping left on your phone or using the vacuum to clean up your evidence,\" said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. \"This campaign playfully dares our fans to ask the question – did Cheetle inspire hands-free technology? We're excited to show fans all the ways they can live life completely hands-free when we open the doors to the Hands-Free House. After all, we aren't afraid to claim: if it's hands free… it's a Cheetos thing.\" \nThe Hands-Free House immerses guests into an innovative home that's completely Cheetle-on-the-fingers-friendly, including tech-enabled entry, smudge-free remote controls and Alexa voice-controlled experiences like voice-activated appliances. Every room in the...