Press release
Cheetos And Bad Bunny Drop Exclusive adidas Fashion Collection, Inviting Fans To Deja tu Huella (Leave Your Mark)
Cheetos® Superfans Can Unlock Early Access to the Drop by Using Cheetle® iD, Technology that Detects Orange-Dusted Fingertips Cheetos and Bad Bunny Continue
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[{"type":"text","content":"Cheetos® Superfans Can Unlock Early Access to the Drop by Using Cheetle® iD, Technology that Detects Orange-Dusted Fingertips\n Cheetos and Bad Bunny Continue to Uplift the Hispanic Community Ahead of School Year with the Launch of the Deja tu Huella Estudiante Fund to Provide Students with $500,000\n\n\nPLANO, Texas, July 22, 2021 /PRNewswire/ -- What happens when you mix a Bad Bunny with a Mischievous Cheetah? The hottest capsule collab of the year.\n\n \n \n \n \n \n \n\n \nWhen Cheetos® and global music superstar Bad Bunny first introduced the Deja tu Huella™ campaign in 2020 to celebrate the impact that Hispanic culture has made on today's society, they set out on a mission to inspire the next generation to Deja tu Huella, a phrase that translates to \"leave your mark.\" Since last year, that rally cry has only grown stronger.\nAs the campaign enters its second phase, Chester Cheetah and Bad Bunny are teaming up once again to spotlight the Hispanic community by bringing fans two exciting experiences ahead of the school year that take Deja tu Huella to the next level: an exclusive fashion collaboration with adidas and the Deja tu Huella Estudiante Fund, a contest that will give $500,000 in total prizing to students in the U.S. and Puerto Rico.\n\"It's an honor to give back to the Hispanic community that has done so much for me,\" said Bad Bunny. \"Between music and fashion, there are so many ways to leave your mark on culture, and I want to encourage everyone to follow whatever path inspires them. That's what the Deja tu Huella program is all about.\" \nCheetos x Bad Bunny Collection by adidas\nThe extremely limited adidas leisurewear collection is a product of two innovative design visions coming together: Bad Bunny's signature style combined with Chester's orange-themed \"Cheetos Look.\" \nIn true mischievous fashion, Cheetos is giving its biggest fans the chance to get early access to the exclusive items before they're officially available for purchase on August 6. Fans simply need one thing for the opportunity to cop the drop before anyone else: fingertips covered in Cheetos orange-dust, also known as Cheetle®, which all true Cheetos fans now don as a badge of honor.\nHow to use Cheetle iD to unlock early access to the exclusive collection:\nStarting today, fans in the U.S. and Puerto Rico can head to www.CheetleiD.com t...