Press release
/C O R R E C T I O N -- Frito-Lay North America/
In the news release, Global Potato Chip Icon LAY'S® Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: 'Oh-Lay's, Oh-Lay's, Oh-Lay's,
About this update from Pepsico, Inc.
[{"type":"text","content":"In the news release, Global Potato Chip Icon LAY'S® Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: 'Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's', issued 16-Apr-2024 by Frito-Lay North America over PR Newswire, we are advised by the company that the first sentence under the \"Lay's Summer of Soccer\" section has been revised. The complete, corrected release follows:\n\nGlobal Potato Chip Icon LAY'S® Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: 'Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's'\n\n\nLay's® continues to celebrate soccer by tapping \"Chip Shot\" Legend - Messi - for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay's® packaging\nPLANO, Texas, April 16, 2024 /PRNewswire/ -- Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY'S® potato chips in hand, singing the beloved \"Olé\" chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay's can. Together, the two global icons invite fans to embrace a new rally cry – \"Oh-Lay's\" – with the debut of a catchy new campaign and the launch of exclusive, collectible-worthy Lay's bags to mark Messi's first chip shot goal this year.\n\n \n \n \n \n \n \n\n \nIn a new commercial, available to watch now, Messi helps Lay's put a flavorful spin on the famed \"Olé, Olé, Olé, Olé\" chant to demonstrate how Lay's and soccer are undeniably synonymous. Messi's love of Lay's and the game encourages soccer fans worldwide to join in with chants of \"Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's.\"\nLimited-Edition Lay's x Messi Chip BagsTo get consumers in on the action, America's favorite potato chip brand is celebrating an \"Oh-Lay's\" anthem-worthy soccer moment that has 'chip' in its name – the \"chip shot\" goal.\nMessi is known for mastering the mesmerizing move which involves chipping the ball over the goalkeeper's head into the net. To commemorate this iconic move, when Messi makes his first chip shot goal of the 2024 soccer season, Lay's will launch a sweepstakes offering fans the chance to win limited-edition soccer ball-shaped potato chip bags that would make a unique addition to any soccer memorabilia collection. On...