Press release
Anthony Davis Joined by Jayson Tatum and T-Pain to Help Ruffles Rally Fans to Own Their Ridges
Ruffles® to air two distinct TVCs for campaign during NBA All-Star 2021 and The GRAMMYs; Tatum second NBA athlete to land Chip Deal, bringing extra heat to
About this update from Pepsico, Inc.
[{"type":"text","content":"Ruffles® to air two distinct TVCs for campaign during NBA All-Star 2021 and The GRAMMYs; Tatum second NBA athlete to land Chip Deal, bringing extra heat to the snack aisle with Ruffles Flamin' Hot® BBQ\n\n\nPLANO, Texas, Feb. 25, 2021 /PRNewswire/ -- Today, Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, has launched an electric new campaign, Own Your Ridges™, featuring eight-time NBA All-Star, Anthony Davis. A brand famous for the ridges on its chips, the campaign is intended to inspire fans to unapologetically embrace what makes them unique — their \"ridges.\" \n\n \n \n \n \n \n \n\n \nDavis will star in two new commercials for Ruffles, the brand's first new TV campaign in almost a decade, along with a special cameo from renowned artist and producer, T-Pain. The hilarious spots will pose questions like: What would Ruffles be like without their ridges? and What would a coach be like without the will to win? Viewers will also see a comical take on what T-Pain would sound like without Auto-Tune®— and Davis surprised to hear the high octaves the GRAMMY Award-winning artist can hit. Each of these scenarios reveal that they wouldn't be the same without these distinct qualities, or their ridges. The first commercial [see here] is set to air during the NBA All-Star Game on Sunday, March 7 on TNT, followed by the second commercial airing during The GRAMMY Awards on Sunday, March 14 on CBS. \nAs part of this campaign, Ruffles is also teaming up with individuals who live their originality out loud, including Jayson Tatum, the latest NBA All-Star to score a Chip Deal with Ruffles. As a part of the program, Ruffles has released a signature flavor with Tatum: Ruffles Flamin' Hot BBQ — a flavor reminiscent of his childhood in St. Louis, a town known for its spicy, BBQ flavor. This new product is the first time any Frito-Lay snack has combined the rich, tangy BBQ flavor with its immensely popular Flamin' Hot kick, creating Ruffles' most dynamic flavor yet.\n\"I'm so excited to be a part of a campaign that encourages people to embrace all the unique parts of themselves,\" said Tatum. \"Growing up in St. Louis, bold and spicy barbeque flavors were a staple for me, so bringing that heat to my favorite snack is incredible to see – and taste.\"\nThis isn't the first time Ruffles has collaborated...