Press release
Amy Poehler And Pure Leaf Iced Tea Teach Us The Art Of No-ing With A New Purpose-Led Campaign
The comedian lends her voice to Pure Leaf's "No Is Beautiful" campaign, encouraging us to say "no" to the things that don't matter - in tea and in life - so
About this update from Pepsico, Inc.
[{"type":"text","content":"The comedian lends her voice to Pure Leaf's \"No Is Beautiful\" campaign, encouraging us to say \"no\" to the things that don't matter - in tea and in life - so we can say \"yes\" to more of the things that do\n\n\nPURCHASE, N.Y., Feb. 26, 2020 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) - Pure Leaf, the premium iced tea brand that believes there is no shortcut to making exceptional iced tea, unveils its first-ever purpose-driven campaign: \"No Is Beautiful.\" The campaign is derived from and celebrates the way Pure Leaf embraces the word 'no' when brewing iced tea. The brand says no to artificial flavors, no to tea powders and concentrate, and no to anything that doesn't make Pure Leaf taste better. \"No Is Beautiful\" aims to inspire people to say \"no\" to the things that do not matter in tea and in life, so they can say \"yes\" to more of the things that do. \nExperience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8687151-pure-leaf-amy-poehler-no-is-beautiful/ \n New research conducted by Pure Leaf reveals that always saying yes and over-committing is a major problem, where almost 70% of both men and women revealed feeling some pressure, especially in their professional lives. This burden is leading to unprecedented stress, particularly for women, half of whom revealed that they don't feel empowered to say no to things in their professional lives, while only a third (34%) of men share the same sentiment. Almost all women, 85%, agreed that taking on too many tasks negatively affects their quality of life and 86% agreed that being able to simply say no to more undesired asks would feel liberating. \n\"Saying no is at the heart of how we brew our iced tea,\" said Katrina McDonald, Senior Director, Pepsi Lipton Partnership. \"At Pure Leaf we embrace the beauty of saying no, but also understand that today's society operates differently. To-do lists grow and there is overwhelming pressure to say yes to everything and do it all. We wanted this campaign to remind people that saying 'yes' to more 'no' isn't always a bad thing because no is beautiful.\" \nWhile the brand can't check off every item on everyone's to do list, Pure Leaf understands the importance of starting somewhere. The brand is fully committed to helping normalize \"no\" in order to say \"yes\" to what really matters and the...