Press release
"ALL-IN WITH FRITO-LAY" INITIATIVE INCREASES SOCCER ACCESSIBILITY FOR THOUSANDS OF CHILDREN NATIONWIDE
Partnership with Brandi Chastain and $600,000 Contribution to the U.S. Soccer Foundation Will Keep Over 30,000 Young Athletes on the Field PLANO, Texas, Nov.
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[{"type":"text","content":"Partnership with Brandi Chastain and $600,000 Contribution to the U.S. Soccer Foundation Will Keep Over 30,000 Young Athletes on the Field\nPLANO, Texas, Nov. 30, 2022 /PRNewswire/ -- Frito-Lay North America, the North American Regional Supporter of the FIFA World Cup Qatar 2022™, today announced a $600,000 contribution to the \"All-In with Frito-Lay\" initiative with the U.S. Soccer Foundation. This program is the first step in Frito-Lay's three-year commitment to increase equity in soccer by working with partners and organizations to enhance resources and training for young athletes. \n\n \n \n \n \n \n \n\n \n\"Frito-Lay has pledged $1 million to charitable organizations to even the playing field,\" said Brett O'Brien, chief marketing officer of Frito-Lay North America. \"While soccer only requires a ball and a patch of grass to play, many barriers often relegate thousands of players to the sidelines. The 'All-In with Frito-Lay' initiative will help break these barriers through incredible coaches, new equipment and resources that help keep young athletes in the game.\"\nAll-In with Frito-Lay Initiative As part of the initiative, more than 1,000 coaches will be trained by the U.S. Soccer Foundation, an expert with more than 25 years of experience in sports-based youth development. The coaches will be trained via evidence-based methods that incorporate mentorship, teach coaches to create lasting, positive connections with youth, and guide coaches on how to strengthen the social and emotional skills of young people in underserved communities.\nFrito-Lay's support funds the development of and access to coaching and mentoring training resources, as well as equipment, including soccer balls, goals and pinnies. Further, the donation contributes to opportunities for coaches to attend soccer conferences and events throughout the year and spaces for training and workshops. \nIn celebration of the program and partnership, on November 29, Frito-Lay and the U.S. Soccer Foundation held an interactive superstar-soccer event at Rio Hondo Park in Pico Rivera, California, where two-time FIFA Women's World Cup™ champion and two-time Olympic gold medalist Brandi Chastain surprised more than 200 athletes by lacing up her cleats and jumping into their practice. Freestyle soccer stars Frankie Flo, DJ Diveny, Hayley Gonzales and Caitlyn Schrepfer jo...