Business
PENN Entertainment Levels Up Loyalty Rewards for Millions of PENN Play™ Members with Ticketmaster
PENN Entertainment is expanding its partnership with Ticketmaster to enhance PENN Play™, its industry-leading customer loyalty offering. Members can now
About this update from Penn Entertainment, Inc.
[{"type":"text","content":"\n\nPENN Entertainment is expanding its partnership with Ticketmaster to enhance PENN Play™, its industry-leading customer loyalty offering.\n\n\n\nMembers can now connect their PENN Play Member Rewards and Ticketmaster accounts to use PENN Cash for tickets to concerts, sporting events and shows, providing a new convenient payment option.\n\n\n\n WYOMISSING, Pa.--(BUSINESS WIRE)--\nPENN Entertainment Inc. (“PENN”) (Nasdaq: PENN) today announced that it has expanded its partnership with Ticketmaster to offer exciting new benefits for its more than 30 million loyalty members. Starting today, PENN Play members can redeem rewards for tickets to live events through Ticketmaster. Additionally, PENN will have on-site activations at five amphitheaters across the U.S., further enhancing the live event experience for PENN Play members.\n\n\nWith the global demand for live events reaching new heights, recent research shows that almost all fans are eager to join a loyalty program offering live event perks, with many even willing to switch programs for one offering access to live events¹. Now, PENN Play members can snag tickets for the hottest concerts, sporting events, shows, and more on Ticketmaster with PENN Cash.\n\n\n“We’re thrilled to expand our partnership with Ticketmaster and enhance the PENN Play loyalty program by providing our members with direct access to a vast portfolio of concerts, shows and sporting events,” said Jennifer Weissman, Senior Vice President, Chief Marketing Officer, PENN Entertainment. “This exclusive benefit further strengthens our industry-leading loyalty program, deepens our engagement with our millions of loyalty members, and creates more ways for our customers to find their fun with ease.”\n\n\n“Today’s fans want more than passive entertainment – they look for immersive live experiences that create connections and make them feel appreciated,” said Frank Gutierrez, EVP and Global Head, ECommerce Sponsorship, Live Nation and Ticketmaster. “Our partnership with PENN Play brings together digital engagement and real-world excitement, making it easy for fans to find the events they love.”\n\n\nHow It Works\n\n\nSimply connect your PENN Play rewards and Ticketmaster accounts, and you’ll be ready to pay for all or part of your transaction with PENN Cash when you purchase tickets to your next event on Ticketmaster.c...