Business
PENN Entertainment Completes Migration of Barstool Sportsbook & Casino to Proprietary Technology Platform
- Major Product Improvements Significantly Upgrade User Experience with Streamlined Navigation, Faster Load Times, Expanded Wagering Markets, Enhanced
About this update from Penn Entertainment, Inc.
[{"type":"text","content":"\n- Major Product Improvements Significantly Upgrade User Experience with Streamlined Navigation, Faster Load Times, Expanded Wagering Markets, Enhanced Promotions, More Barstool Exclusives and Deeper Integrations with theScore app -\n\n\n WYOMISSING, Pa.--(BUSINESS WIRE)--\nPENN Entertainment, Inc. (“PENN” or the “Company”) (Nasdaq: PENN) is pleased to announce that it has released a new and improved Barstool Sportsbook & Casino following the successful full-scale migration to the Company’s proprietary online gaming technology platform (“PENN Interactive Gaming Platform”). The migration to PENN’s custom technology stack in the U.S. is a major achievement that brings all components of its online gaming operation in-house and significantly enhances the Barstool Sportsbook product offering.\n\n\nThe migration to the state-of-the-art technology platform was completed simultaneously across all 16 jurisdictions where Barstool Sportsbook operates during the MLB All-Star Break. The platform deployment and product upgrade completes PENN’s long-term strategic objective to achieve technology independence, which includes the acquisition of Score Media and Gaming Inc. (“theScore”) and launch of Penn Game Studios in 2021.\n\n\nCustom built for the North American market, the vertically integrated technology stack increases platform stability and is designed to be easily scalable to expand into new markets and meet evolving regulatory requirements. The Company has also fully upgraded the Barstool Sportsbook product with numerous enhancements, including:\n\n\n\nStreamlined navigation and search across sportsbook markets and casino games\n\n\n\nMore wagering markets, including expanded player props and in-game betting\n\n\n\nGreater personalization capabilities, enhanced promotions and more Barstool exclusive offers\n\n\n\nFaster load times, deposits and withdrawals\n\n\n\nImproved cash out availability\n\n\n\nDeeper integrations with theScore media app, allowing users to build and track their betslips within theScore\n\n\n\n“Migrating onto our proprietary technology platform and introducing a fully upgraded Barstool Sportsbook is a milestone achievement,” said Jay Snowden, CEO and President of PENN Entertainment. “Having full control of our product and roadmap will lead to improved operational efficiency and the ability to quickly introduce new...