Business
Peloton to Extend Reach of TCS New York City Marathon as New York Road Runners' New Strategic Partner
First-of-its-kind scenic running content on Peloton to bring New York's most iconic event to runners around the world Several Peloton instructors to run this
About this update from Peloton Interactive, Inc.
[{"type":"text","content":"First-of-its-kind scenic running content on Peloton to bring New York's most iconic event to runners around the world\nSeveral Peloton instructors to run this year's TCS New York City Marathon on November 5 \nNEW YORK, Sept. 28, 2023 /PRNewswire/ -- Starting with the TCS New York City Marathon, New York Road Runners (NYRR) and Peloton (NASDAQ: PTON) have announced a multi-year partnership to bring NYRR races to life to runners around the world through Peloton Scenic and Outdoor content. The audio classes will release in late 2023 with Scenic content launching in the spring of 2024 on the Peloton Tread/Tread+. Peloton will be a Strategic Partner of NYRR's through 2025 in the Digital Fitness category, as the brands work together to create motivational fitness content accessible to runners of all abilities. As a new Strategic Partner, Peloton will also activate around the United Airlines NYC Half and the RBC Brooklyn Half.\n\n \n \n \n \n \n \n\n \n\"New York Road Runners puts on many of the world's premier road races, and we are thrilled to partner with Peloton to bring the excitement of our race courses to consumers around the world,\" said Christine Burke, SVP Strategic Partnerships and Runner Products. \"Connecting the world to New York's streets through Peloton's technology will help grow the running community and extend NYRR's reach.\"\n\"As a New York based company focused on helping people live their best lives, partnering with New York Road Runners was a natural extension of our brand ethos,\" said Jennifer Cotter, Peloton's Chief Content Officer. \"We are excited to partner to provide our members and beyond the very best in running and race training programming, right at their fingertips.\"\nWith NYRR races continuing to sell out at unprecedented rates and the TCS New York City Marathon being the hottest ticket in town, through this innovative collaboration, NYRR and Peloton will bring the iconic race-course experience to runners everywhere. More than 50,000 runners will take part in the 2023 TCS New York City Marathon on November 5, and Peloton will create scenic running content available for consumers featuring Peloton instructors. This programming will live in Peloton's Scenic content library, incorporating actual course footage – a first for Peloton. Unique features such as auto-incline will further the experience, mi...