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PELOTON SCALES INTO AUSTRIA BRINGING FITNESS INNOVATION TO ANYONE, ANYWHERE
Peloton Now Available to Austrians Exclusively Through Expanded Partnership with Amazon and Sport-Tiedje NEW YORK, Oct. 17, 2023 /PRNewswire/ -- Peloton
About this update from Peloton Interactive, Inc.
[{"type":"text","content":"Peloton Now Available to Austrians Exclusively Through Expanded Partnership with Amazon and Sport-Tiedje \nNEW YORK, Oct. 17, 2023 /PRNewswire/ -- Peloton [NASDAQ: PTON], a leading global fitness company, announced its expansion into Austria, its fifth market outside the US. Beginning today, the Peloton Bike, Bike+, and select accessories will be available to purchase in Austria through its expanded relationship with Amazon. Sport-Tiedje, the largest specialist retailer for home fitness equipment in Europe, will sell Peloton Bike, Bike+, Tread, and select accessories. \n\n \n \n \n \n \n \n\n \nPeloton introduced its category-creating Peloton Bike to a US audience in 2014 and began international expansion in 2018. Peloton now also operates in Canada, the UK, Australia, and Germany.\nIn Austria, Peloton will introduce the original Peloton Bike, the Peloton Bike+, the Peloton Tread, and the Peloton App to consumers. Austrians will have access to thousands of classes across 16 fitness disciplines such as Cycling, Running, Yoga, Meditation, Strength, and more. This includes more than 5,000 classes in German taught by its 11 German-speaking Instructors and thousands of German-subtitled classes. To celebrate the launch in Austria, there is special class content featuring the music of the legendary pop artist Falco.\nBeginning on October 17, 2023, Austrian consumers will be able to purchase the Peloton Bike, Peloton Bike+, and select accessories from Amazon, expanding Peloton's existing relationship with the international online retailer. Peloton is also expanding its existing partnership with the leading fitness specialist, Sport-Tiedje, which was recently announced in Germany. Peloton's state-of-the-art fitness equipment will be accessible for in-person trials and experiences at Sport-Tiedje's seven retail locations across Austria. The Peloton Bike, Bike+, Tread, and select accessories will also be available for sale at Sport-Tiedje's online store.\n\"Our goal is to make Peloton accessible to as many people as possible,\" said Dion Camp Sanders, Peloton's Chief Emerging Business Officer. \"Expanding our third party relationships and introducing the magic of Peloton to Austria is a natural progression as we continue to support our Members' fitness ambitions in markets around the world. Through our expanded relationships with Amazon an...