Business
PELOTON LAUNCHES PRODUCTS, APPAREL AND ACCESSORIES IN AMAZON'S U.S. STORES
World's Largest Connected Fitness Company Broadens Distribution Channels and Expands Brand Awareness NEW YORK, Aug. 24, 2022 /PRNewswire/ -- Peloton
About this update from Peloton Interactive, Inc.
[{"type":"text","content":"World's Largest Connected Fitness Company Broadens Distribution Channels and Expands Brand Awareness\nNEW YORK, Aug. 24, 2022 /PRNewswire/ -- Peloton Interactive, Inc. (NASDAQ: PTON) today announced the Peloton Bike, Guide, and select accessories and apparel are now available for purchase in Amazon's U.S. stores, with Bike delivery available to most of the United States.\n\n \n \n \n \n \n \n\n \nPrior to today, Peloton's new products and accessories were sold, exclusively, through the brand's e-commerce site, inside sales channels and global showrooms. This collaboration allows Peloton to expand its distribution and more immediately engage millions of Peloton Members and prospective Members in a new channel for the brand, making products and accessories more readily accessible in Amazon stores. Customers can search for the products in Amazon stores to see if they are available for purchase and delivery in their area.\nThe initiative is the latest move by Peloton to innovate and drive growth by collaborating with the world's best-in-class e-commerce retailer to expand access to its highly sought-after suite of connected fitness products.\n\"Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand,\" said Peloton Chief Commercial Officer, Kevin Cornils. \"We want to meet consumers where they are, and they are shopping on Amazon. Providing additional opportunities to expose people to Peloton is a clear next step, as we continue to generate excitement for our unparalleled connected fitness experience.\" \nAs part of the Amazon experience, the Peloton Bike will be available with a convenient in-home delivery, and customers have the option to assemble the bikes themselves or select an add-on expert assembly option available in the majority of the US. The in-home delivery and expert assembly are offered at no additional cost to customers.\n\"We are thrilled to have Peloton products available for our customers in Amazon stores,\" said Jim Adkins, Vice President of Recreational and Vocational categories at Amazon. \"Peloton is all about bringing their community and energizing fitness routines into the home. With Amazon's convenient shopping experience, we hope to further that mission by providing customers with high quality, innovative products to take t...