Business
Peloton Appoints Dara Treseder To Lead Its Marketing Efforts Worldwide As SVP, Head Of Global Marketing & Communications
Peloton Exec Karina Kogan Promoted to new SVP, Head of Global Product Marketing Role NEW YORK, Aug. 6, 2020 /PRNewswire/ -- Peloton (NASDAQ:PTON), the world's
About this update from Peloton Interactive, Inc.
[{"type":"text","content":"Peloton Exec Karina Kogan Promoted to new SVP, Head of Global Product Marketing Role\n\n\nNEW YORK, Aug. 6, 2020 /PRNewswire/ -- Peloton (NASDAQ:PTON), the world's largest interactive fitness platform, today announced that Dara Treseder has been named as Senior Vice President, Head of Global Marketing and Communications and will oversee brand marketing, consumer insights, communications, and creative. Treseder will join Peloton on August 18 and will report to Peloton President William Lynch.\n\n \n \n \n \n \n \n\n \nPeloton's centralized Marketing efforts will now be organized around two key Functions: Global Marketing, run by Treseder, who will set the strategy and goals for Peloton's marketing efforts to build the Peloton brand and drive the company's growth and international expansion; and Global Product Marketing, which will be overseen by Karina Kogan, who joined Peloton in April 2019 as General Manager, Digital, and has been promoted to an expanded role as SVP, Head of Global Product Marketing. In this newly created position, Kogan will oversee how Peloton markets its expanding product portfolio, including its fast-growing Bike, Tread, Digital/App lines and Strength discipline. Performance marketing and media will also report to Kogan. \nLynch said: \"At Peloton, we're mission-driven, focused on our Members and building a leadership team that reflects our core values. Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton. We're excited that she'll be applying her unique skills as a leader and marketer to continue to build Peloton into one of the most special brands in the world.\nKarina has been a key member of Peloton's leadership team, and will be stepping into this important new role managing the growth of the company's award-winning product lines. Her work on scaling the Peloton App business has been remarkable and we're confident that, as her scope widens, she will have an even bigger impact for the business and for our Members.\"\nTreseder said: \"I am excited to join Peloton! Motivating millions to stay active, centered and connected -- particularly during a time when it's most needed -- is vitally important to our physical and mental well-being as a society. I am honored to partner with the amazing team at Peloton to empower people ar...