Business
Peloton and the University of Michigan Announce Partnership Reaching Students, Athletes and Alumni
NEW YORK, Aug. 22, 2023 /PRNewswire/ -- Peloton (NASDAQ: PTON) and the University of Michigan announce a partnership to support the fitness ambitions of
About this update from Peloton Interactive, Inc.
[{"type":"text","content":"NEW YORK, Aug. 22, 2023 /PRNewswire/ -- Peloton (NASDAQ: PTON) and the University of Michigan announce a partnership to support the fitness ambitions of Michigan students, alumni, and fans. The agreement brings one of the preeminent brands in college sports together with the world's creator and leader in connected fitness. The partnership, which was negotiated by LEARFIELD – a media and technology services leader in intercollegiate athletics – and LEARFIELD's Michigan Sports Properties, will designate Peloton as the official Connected Fitness Partner of University of Michigan Athletics.\n\n \n \n \n \n \n \n\n \nThe innovative collaboration will bring a first-of-their kind co-branded Peloton Bikes to the football sidelines to replace the aerobic bikes currently used by players at the Big House. Co-branded Peloton Bikes will also be utilized in various Michigan Athletics training facilities (not available for purchase). Peloton will support University of Michigan football, basketball, hockey, and Olympic Sports teams and fans with fitness instruction, co-branded content, and in-venue activations. Michigan Football Cinematic Game Recaps on MGoBlue.com and social platforms will be powered by Peloton. Additionally, Peloton will sponsor \"The Maize Rage,\" the student cheering section at Michigan men's and women's basketball games.\nPeloton will also integrate Michigan student-athlete influencers in an expanded name, image and likeness (NIL) campaign to better reach students, alumni, and fans to build brand awareness, drive participation in promotional activities, and inspire them to pursue their fitness ambitions. \n\"We're pleased to partner with Peloton as its first collegiate activation,\" said Warde Manuel, the Donald R. Shepherd Director of Athletics. \"We look forward to collaborating with Peloton and LEARFIELD on projects ranging from beneficial opportunities for our student-athletes to enhanced membership possibilities and content for the entire U-M community.\"\n\"Peloton is excited to be an official partner of University of Michigan Athletics,\" said Dion Camp Sanders, Chief Emerging Business Officer. \"Exercise, fitness, and sports are such an important part of the college experience and the physical and mental health of students. We're proud to be a part of their journey and to bring amazing access and experiences to stu...