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Pega Recognized by Gartner in 2025 Critical Capabilities for Sales Force Automation Platforms
Pega Sales Automation receives highest score in B2B Sales Use Case for the fifth consecutive year WALTHAM, Mass.--(BUSINESS WIRE)-- Pegasystems Inc. (NASDAQ:
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[{"type":"text","content":"\nPega Sales Automation receives highest score in B2B Sales Use Case for the fifth consecutive year\n\n\n WALTHAM, Mass.--(BUSINESS WIRE)--\nPegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today announced Gartner Research has recognized Pega in their Critical Capabilities for Sales Force Automation Platforms report (1). Pega received the highest score of all vendors in the B2B Sales Use Case category for the fifth consecutive year.\n\n\nIn the report, Gartner predicts, “By 2028, 75% of B2B seller/buyer engagements will take place digitally but only 30% of sales organizations will successfully implement AI agents due to challenges with data quality and organizational readiness.” In order to successfully implement AI agents, enterprises will face an imminent need to transition off their legacy sales force automation systems to modern AI platforms for true transformation.\n\n\nThe report evaluated Pega Sales Automation™ and 12 other sales force automation platforms across 12 key capabilities aligned with common selling use cases. Pega believes Pega Sales Automation streamlines complex sales processes end to end—accelerating deal cycles, strengthening customer relationships, and equipping sellers with real-time insights. Also assessed were Pega Blueprint™, an AI-powered workflow design agent that allows sales operations teams to transform selling processes, and Pega Coach™ for Sales Automation, a generative AI assistant that delivers proactive, contextual guidance by combining organizational best practices with real-time case data. Together, these solutions help sales teams work smarter and close deals faster.\n\n\nThis report is among Pega's recent analyst recognitions for its enterprise AI and workflow automation capabilities. Pega was recently named a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2025 (2), The Forrester Wave™: Customer Relationship Management Software, Q1 2025 (3), Gartner Magic Quadrant™ for Process Mining Platforms 2025 (4). Last year, it was also named a Leader in the Gartner Magic Quadrant™ for CRM Customer Engagement Center (CEC) 2024 (5) and The Forrester Wave™: Real-Time Interaction Management, Q1 2024 (6). For more background on these and additional analyst reports, visit www.pega.com/analyst-reports.\n\n\nQuotes & Commentary:\n“While many AI-powered sales tools prom...