Business
Pega Introduces Pega Customer Data Connectors for Deeper, AI-Powered Data Analysis and Better Customer Outcomes
Organizations can maximize their data by easily integrating Pega's AI with top CDPs from Adobe, Celebrus, and ZineOne CAMBRIDGE, Mass., Sept. 20, 2022
About this update from Pegasystems Inc.
[{"type":"text","content":"Organizations can maximize their data by easily integrating Pega's AI with top CDPs from Adobe, Celebrus, and ZineOne\nCAMBRIDGE, Mass., Sept. 20, 2022 /PRNewswire/ -- Pegasystems Inc. (NASDAQ: PEGA), the low-code platform provider that builds agility into the world's leading organizations, today announced Pega Customer Data Connectors that enable clients to easily connect their existing customer data platforms (CDPs) and other signal providers to Pega Customer Decision Hub™. These connectors allow organizations to stream signals from high-value platforms like Adobe, Celebrus, and ZineOne, and activate customer insights in real time with AI-powered decisioning.\n\n \n \n \n \n \n \n\n \nMany organizations use CDPs to manage an overwhelming influx of streaming data from customers, channels, and lines of business, with the goal of identifying customer intent and better predicting behavior. But CDPs alone lack the level of decisioning and orchestration required to truly optimize an end-to-end customer experience, so insights often sit untapped as data stagnates and quickly becomes useless.\nTo help brands operationalize that data more efficiently, Pega has introduced connectors between the market's top data providers and Pega Customer Decision Hub – the always-on 'brain' centralizing AI-powered decisioning across inbound, outbound, owned, and paid channels. These connectors allow organizations to input their most valuable data sources – such as streams of raw event data or curated behavioral signals – into Pega's real-time AI, then optimize customer interactions using next-best-action decisioning without being locked into a specific data vendor.\nThese out-of-the-box Pega Customer Data Connectors enable clients to activate well-curated data from many of the world's most popular platforms, including:\nAdobe Experience Platform, by integrating Adobe profile and segment signals. The connector streams real-time segment membership data directly to Pega Customer Decision Hub, where it can be used to power machine learning models, define engagement policies, and power omnichannel next-best-action decisions. ZineOne, by connecting ZineOne's in-session propensity-to-purchase scores with Pega's next-best-action decisioning. These scores help brands better target consumers who are likely to buy, flag on-the-fence customers for re-targeting, a...