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Paysafe Research: Half of Super Bowl Fans to Bet in Regulated North American Markets

LONDON, February 04, 2026--In the countdown to this Sunday’s Super Bowl LX in Santa Clara, California, 51% of fans who’ll follow the football game in U.S. states and Canadian provinces with regulated sports-betting plan to bet online, according to research issued today by leading payments platform Paysafe (NYSE: PSFE). The company’s All the Ways Players Pay: Super Bowl report also indicates strong interest in legal betting from fans in this year’s host state, if California were to regulate sport

articlePaysafe LimitedFebruary 4, 20265/company/paysafe-ltd/news/paysafe-research-half-super-bowl-090000635
Paysafe Research: Half of Super Bowl Fans to Bet in Regulated North American Markets

About this update from Paysafe Limited

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